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Park Bench Deli by Foreign Policy, Singapore

Opinion by Richard Baird.

Brand identity, print and packaging by Foreign Policy for Singapore's Park Bench Deli

Park Bench Deli is located on Singapore’s Telok Ayer St and features a rich interior design, styled on the all-American deli, that mixes a variety of vintage textures and ornament. These include tiled floors and wood panelled walls alongside personal items of the shop owners. Brand identity shares a similarly busy and material quality, referencing park life, and made up of menus, packaging, and lots of small takeaways such as stickers, embroidered patches and key rings. Although launched in 2015, Foreign Policy, the studio behind both brand identity and interior design, recently documented and published the project on their newly launched website.

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Faust by Snøhetta, Norway

Opinion by Richard Baird.

Brand identity, stationery and custom typeface by Snøhetta for Oslo-based high-end shoemaker Faust

Faust is a high-end shoemaker with its first signature store located in Oslo’s Barcode area. The shop is a small but impressive space consisting of five concrete niches and large carved wooden doors. Faust worked with Scandinavian studio Snøhetta to create both interior and brand identity. This was based around the The legend of Faust from the Renaissance, its basis for many literary, artistic, cinematic and musical works through the ages, and Faust as an ambitious person who surrenders moral integrity in order to achieve power and success. These served as historical reference points, taking a look back at a period where all shoes were handmade and bespoke. This then informed the calligraphic strokes of signage, wordmark and custom typography, is seen in the materiality of identity across stationery, business cards and packaging, and in the wood and vaulted forms of interior design.

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Common Lot by Perky Bros, United States

Opinion by Richard Baird.

Brand identity and copper block foiled menu covers designed by Perky Bros for Millburn restaurant Common Lot

Common Lot is restaurant located near the Papermill Playhouse in Millburn, New Jersey. It has a menu of seasonal dishes made from locally foraged produce and fresh ingredients, and features an interior design described as being minimalist with unexpected finishes, natural materials, texture and light.

The restaurant was created by Australian chef Ehren Ryan and draws upon his globally diverse culinary background and free spirit. This is seen in the communal dining experience, open kitchen and shared tables which contribute to a relaxed and convivial atmosphere.

Chef Ehren Ryan is described as being serious about food and jocular about life, and it is this that informed the visual identity design for Common Lot, created by graphic design studio Perky Bros. This runs across and links a variety of assets that included menus, stationery, bags, thank you cards, signage and branded aprons.

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Helsinki City Museum by Werklig, Finland

Opinion by Richard Baird.

Logo and branded shopping bags by Finnish graphic design studio Werklig for Helsinki City Museum

Helsinki City Museum, through its collection of objects and images, provides visitors with historical insight into the everyday lives and personal experiences of the people of Helsinki. It is free to enter and features 2400 sqm of exhibitions and public spaces, a cafe, inner courtyard, areas to relax and conference rooms.

To coincide with a move to a new space; created by interior architecture office Kakadu and located in the oldest part of the city, the museum worked with Scandinavian graphic design studio Werklig to develop a new visual identity based around the Museum’s vision that “Everyone has the opportunity to fall in love with Helsinki”. This runs across stationery, business cards, merchandise, ad campaign, signage and website created in collaboration with Byroo.

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