BPO


Royal West of England Academy by Spy, United Kingdom

Opinion by Richard Baird.

Brand identity and blind embossed business cards for Royal West of England Academy by Spy, United Kingdom

Royal West of England Academy brings world-class visual art from around the world to Bristol. It is the city’s first art gallery, the UK’s only regional Royal Academy of Art, and is located in a grand Grade II listed building. RWA worked with London-based graphic design studio Spy to develop a visual identity that would feel relevant and engaging, and re-establish confidence in the institution’s mission, both internally and externally. Spy developed a system that works with a vast library of content, and provides staff with the tools to effectively communicate with visitors and potential patrons. This runs across and links a variety of assets including brochures, posters, business cards and website.

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Natasha Alphonse Ceramics by Shore, United States

Opinion by Richard Baird.

Brand identity and product card by Seattle-based design studio Shore for Natasha Alphonse Ceramics

Natasha Alphonse is a ceramic artist raised in the Saskatchewan province of Canada who now works from a studio in the US city of Seattle. Her ceramics are characterised by a mix of simple forms, irregular surfaces and an earthiness in colour and texture. With a desire to scale her brand into a viable business Natasha worked with American graphic design studio Shore to develop a new visual identity and retail platform. This included business cards, headed paper, product cards, art direction and e-commerce website.

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Hatch Cold Brew Coffee by Tung, Canada

Opinion by Richard Baird.

Hatch Cold Brew Coffee brand identity, illustration and packaging by Toronto based graphic design studio Tung

Toronto-based Hatch is a coffee roaster producing ready-to-drink cold brew coffee from high quality natural ingredients using a craft-oriented twice-filtered manufacturing process and a unique bottling technology to seal in fresh flavour. Hatch intends to bring cold brew coffee from a niche but growing market into the mainstream and worked with Canadian graphic design studio Tung to help them achieve this through brand identity and packaging.

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Park Bench Deli by Foreign Policy, Singapore

Opinion by Richard Baird.

Brand identity, print and packaging by Foreign Policy for Singapore's Park Bench Deli

Park Bench Deli is located on Singapore’s Telok Ayer St and features a rich interior design, styled on the all-American deli, that mixes a variety of vintage textures and ornament. These include tiled floors and wood panelled walls alongside personal items of the shop owners. Brand identity shares a similarly busy and material quality, referencing park life, and made up of menus, packaging, and lots of small takeaways such as stickers, embroidered patches and key rings. Although launched in 2015, Foreign Policy, the studio behind both brand identity and interior design, recently documented and published the project on their newly launched website.

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