BPO


DOIY Honom by Folch

Opinion by Richard Baird.

Visual identity and packaging design by Folch for Honom, DOIY's new range of products for men

Honom is a new “male-oriented” range from Barcelona-based DOIY, a product design company creating objects that move between the practical, the ornamental and the more whimsical. Honom veers heavily towards the former with objects that include a wallet, multitool, bottle opener, keyring and bike bell. In their design, materials and build these find a balance between everyday utility and premium positioning. This is expressed by the packaging of the objects, created by Spanish design studio Folch, through a confluence of material and form language, type and technical drawings.

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Atlantic Theater 2018 – ’19 Season by Pentagram

Opinion by Richard Baird

Campaign identity and programme by Paul Scher, Pentagram, for the Atlantic Theater's 2018–19 season

Atlantic Theater Company continues to work with Paula Scher and her team at Pentagram, this time on the campaign for their 2018–19 season. This is characterised by a contrast of bright fluorescent gradients and solid black ink. These fill, define and intersect the condensed sans-serif letterforms and graphic emblem of the theatre; the megaphone A, designed and introduced in 2015. This runs across a printed programme of upcoming productions, kids programming and educational opportunities.

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Hands On: Critical Mass by Foreign Policy

Opinion by Richard Baird

Design and publishing by Singapore-based Foreign Policy for brand, art and cultural magazine Critical Mass

Critical Mass is a biannual magazine that explores a brand’s ripple effect across the globe, from patterns in consumer spending to environmental implications. It intends to showcase, in its curation, commissioning and design, how a brand’s living legacies extend beyond mere aesthetics and profit margins in the face of fast-moving and ever-changing global consumerism. Issue 1 explores the lines blurred between artistic expression and commercial endeavour in a series of texts around Japanese contemporary artist Yayoi Kusama approached from a variety of angles by different authors.

The magazine is designed and published by Singapore-based design studio and think tank Foreign Policy and takes the form of a slim staple bound booklet of 32 pages. Although light, it is an insightful document that is materially and graphically distinct. Texts move comfortably between the micro and the meta, complete easy reads and those that are more challenging, propositions for continued thought. There is pleasing breadth drawn from a singular focus.

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