BPO


In Search Of The Present at EMMA by Werklig, Finland

Opinion by Richard Baird.

Brand identity and book designed by Helsinki-based Werklig for EMMA exhibition series In Search Of The Present

In Search Of The Present is a new series of exhibitions on a 3–4 year cycle held at Helsinki’s Espoo Museum of Modern Art (EMMA). These intend to tackle many of the existential questions that we face in an ever changing world. The first exhibition, inspired by Olavi Paavolainen’s essay collection from 1929, took place between October ’16 – January ’17 and was a study in the representations and expressions of human identity in the digitalized world.

Drawing on the themes of change and the passage of time, Finnish graphic design studio Werklig developed a brand identity connected by a sense of movement, implied in the cropping of text across posters, books, and supergraphics, physically in the motion of outdoor campaign posters, and digitally in the scrolling of social media content.

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Vi Novell 2016 by Atipus, Spain

Opinion by Richard Baird.

Labels by Barcelona-based design studio Atipus for Vi Novell 2016, a young wine from producer Celler Masroig

Vi Novell 2016 is a young wine from Catalonia with an intense ruby colour and a fresh and fruity flavour profile. It is the seventh in an ongoing series, and is dedicated to the party; the open-air dance, the joy and celebration of the beginning of the season, the first sip of wine, shared with friends, and the continued enjoyment of a long tradition yet in tune with modern times. Wine producer Celler Masroig worked with Barcelona-based graphic design studio Atipus to capture this moment and spirit with a striking label design, followed up online with a site that blends dynamic pattern and story.

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Pontus In The Air by Bold, Sweden

Opinion by Richard Baird.

Logotype by Stockholm-based Bold for Arlanda Airport restaurant Pontus In The Air

Pontus In The Air is located at Sweden’s Arlanda Airport and was developed with the intention of being Europe’s leading airport restaurant in its blend of high quality, affordable prices and fast service. It features three distinct areas, The Brasserie, a classic bistro with table service inspired by the golden days of aviation, The Market, a self-service canteen with a more utilitarian finish, and Take-off, an area dedicated to take-ways.

Owners Pontus Frithof, a Swedish company founded by renowned chef Pontus Stenshäll, worked with Stockholm-based graphic design studio Bold, following their collaboration on city restaurant Tidningshuset by Pontus, to create a name and visual identity for this latest project. Inspired by chef Pontus Stenshäll’s colourful and charismatic character, the movement and energy of the airport, and with a desire to work together luxury and an element of humour, Bold crafted an identity of typographical play yet simplicity, and convivial illustrative detail. This links business cards, menus, mobile app, interior graphics and website.

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Talor&Jørgen Coffee by Bielke & Yang, Norway

Opinion by Richard Baird.

Packaging design by Olso-based Bielke & Yang for Norwegian coffee roastery and subscription service Talor & Jørgen

Talor&Jørgen is a Norwegian speciality coffee roastery and coffee subscription service delivering small boxes of freshly roasted beans, sourced from across the globe, to subscribers based on their drinking habits rather than to a schedule. Product naming focuses on bringing to the forefront flavour notes rather than bean provenance, variety and preparation (although this is online and on pack) with the intention of making speciality coffee far more accessible and addressing the divide that exists within the Norwegian market. The range changes seasonally and currently includes Apricot & Black Tea, Blackcurrant & Sugar Snap Pea and Elderflower & Butter, sourced from Kenya and Ethiopia. Talor&Jørgen’s packaging, developed by Oslo-based graphic design studio Bielke & Yang, expresses the accessible intentions of brand and freshness of its coffee in the distinctive pairing of small robust structural choice that holds 250g and the tone and content of Janne Iivonen’s illustrative work.

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