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Disrepute by Two Times Elliott, United Kingdom

Opinion by Richard Baird.

Brand identity and business cards with gold block foil detail by London-based studio Two Times Elliott for Soho members bar Disrepute

Disrepute is a members-only bar, located in London’s Soho, described by Two Times Elliott, the design studio behind its brand identity, as having a heritage of “establishment and scandal”. The bar features a rich interior design of high quality material detail that elegantly plays with shape, pattern and symmetry, solid colour and texture, the geometric and the organic. There is an element of period theatricality, yet a contemporary eye for unique character, comfort and continuity throughout.

Two Times Elliott’s brand identity takes these qualities and focuses them into a quieter but distinct brand identity expression that favours commonality and, taking inspiration from Soho’s “most notorious eras of concealed communications and discrete symbols”, layers this with a narrative component that calls to light the loves, intimacy and people of the venue’s past, alongside a historical notoriety, one of secrecy, seduction and the clandestine.

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Superfly by B&B Studio, United Kingdom

Opinion by Richard Baird.

Illustrative packaging by B&B Studio for Firefly and Mr Lyan non-alcoholic cocktail collaboration Superfly

Superfly is a new limited edition non-alcoholic cocktail, and collaboration between celebrated mixologist Ryan Chetiyawardana, aka Mr Lyan, and naturally revitalising UK juice drink brand Firefly. The cocktail blends redcurrents, aronia berries and grapefruit with botanicals that include green coffee, angelica, wormwood, kola nut and cascara. It features a unique packaging design by London-based B&B Studio that wraps Firefly’s distinctive structural design with bespoke botanical illustration. Superfly will be rolled out in April, initially as a Selfridges exclusive and through Mr Lyan cocktail bars, followed by a wider UK release in May.

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Finland 100 by Kokoro & Moi, Finland

Opinion by Richard Baird.

Brand identity, illustration and packaging by Kokoro & Moi for the celebration of Finland's centenary

This year Finland celebrates its centenary and will mark the occasion with a broad programme of events created and supported by a wide range of stakeholders. Based around the theme of “Together”, and with the intention of creating a cohesive and useful system to unite events and initiatives from local councils and independent organisations and businesses, Scandinavian design studio Kokoro & Moi created “Finland’s Faces”, a brand identity made up of an extensive and diverse library of faces, drawn in a variety of styles.

With a desire to be inclusive Kokomo & Moi also developed an online platform and complimentary app with developer Great Apes as a strategic part of brand identity. This invites Finns and friends of Finland to participate and edit selfies into unique cartoons, to share these via the social media or submit these to be part of the ‘Finland’s Faces’ collection. These will be used as part of event communications throughout the year.

Alongside print communications and packaging, Kokoro & Moi also developed advertising and several other projects that make up Finland 100. These included product, spatial and interactive design, working in collaboration with Miltton Creative.

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