BPO


Strategy Thinking Issue 5 by Strategy

Opinion by Richard Baird.

Cover and editorial design for Thinking 5 Issue 5 by graphic design studio Strategy

Strategy Thinking™ is an ongoing self-published series from New Zealand, Australia and Tokyo based graphic design studio Strategy. It provides the studio with a concise and compelling platform to showcase their work, communicate how they help their clients, and convey the insight and creative thinking that unites their five studios. The series also includes in-depth case studies and articles.

The latest edition looks to unravel some of the challenges that come with taking a brand to the international market. Features include insight into cultural sensitivities and the universal rules for international business, alongside case studies that cover Strategy’s work for Bryan Pearson and The Arts Foundation, amongst many others.

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The University of Sydney by Maud, Australia

Opinion by Richard Baird.

Prospectus / undergraduate guide for The University of Sydney by graphic design studio Maud, Australia

Although The University of Sydney is recognised as the oldest university in Australia, one steeped in history, it has, more recently, suffered from a decline in its rank and the perception that it is unwilling to adapt to a changing, increasingly competitive and well-branded educational landscape. In response to this the university worked with Surry Hills based graphic design studio Maud to reposition it in a way that would bet­ter reflect its for­ward think­ing nature and pion­eer­ing spirit. This was achieved through a diverse typographical approach to communication, bound by a limited colour palette and applied to undergraduate guides, posters, brochures and website.

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ECC Milano 2015 by Inhouse, New Zealand

Opinion by Richard Baird.

Graphic Design by Inhouse for ECC Milano 2015

ECC is a high quality lighting, furniture and product supplier for both the home and commercial markets. It represents a variety of brands, some of which include Jeremy Coal, Parri and Lumina, and has showrooms throughout Australia and New Zealand.

As part of its continued commitment to these brands, ECC attends Salone Internazionale del Mobile di Milano, an annual event that showcases the latest products and technologies from the industry. The ECC Milan Report is a distillation of this event and features the latest releases from design leaders such as Flos, Moooi, Minotti and Tom Dixon, alongside editorials and interviews. Auckland based graphic design studio Inhouse, who won Bronze at New Zealand’s Best Awards for their ECC 2014 Milan Report, worked with ECC again to create cover, spreads and layouts for their 2015 edition.

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