Opinion by Maisie Benson.
G . F Smith is an independent British paper merchant with a heritage dating back to 1885 and a loyal staff, some of whom have provided over 20 years of loyal service. Made Thought, the design studio behind the visual identity for G . F Smith’s distinctive Colorplan range, were recently commissioned to develop a new brand identity for the company that would better reflect the legacy, stature and future ambitions of the company. This included a new logo and logotype, sample and heritage booklets, stationery, pin badges and website.
Today’s review was written by Maisie Benson, a final year graphic design student studying at Falmouth university. Maisie has secured placements at renowned studios jkr, Smith & Milton and B&B Studio, and has a keen interest in brand identity and packaging design.
March has been a slow month for new work, however, there were five projects that really stood out for me that have made it into BP&O’s top five, a feature that brings together what I believe to be the most interesting for another opportunity to be seen and shared.
Highlights last month included new packaging from Marx Design for coconut water brand The Coconut Collective, an animated logo by Alphabetical for production studio Giant Owl, the restraint of Shaz Madani’s print and brand identity solution for photographer Giles Duley, and the bright colour palette, industrial robustness and fine technicality of Mash Creative and Hype Type Studio’s packaging work for uBear.
However, there were five projects that really stood out for me that have made it into BP&O’s top five, a feature that brings together what I believe to be the most interesting of the month for another opportunity to be seen and shared.