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September’s Top 5 Projects 2013

September's Top 5 Projects 2013

September was a great month for new work. Highlights included two new projects from Bielke+Yang, new architectural brand identities from Studio Constantine and Commando Group, as well as new packaging from Victor Design and Bond.

However, there were five projects that really stood out for me this month that have made it into BP&O’s top five, a feature that brings together what I believe to be the most interesting of the month for another opportunity to be seen and shared. These include an interesting brand identity project from Werklig that leverages the equity of established stationery brands to convey quality, the laser cut scorched paper detail employed by Hey to convey the heat and craft of glassware manufacturing, and the illustrated detail utilised by Bureau Collective to convey the personal bar service provided by Cocktails & Bitters. I have ordered these from five to one with my favourite project presented last.

Do you agree with my choices?

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Alquimie designed by Thought Assembly

Logotype and white ink, warm grey business card designed by ThoughtAssembly for quarterly beverage magazine Alquimie

“Released quarterly as a printed magazine, Alquimie is a written emulsion of alcoholic and non-alcoholic drinks. Covering wine, beer, spirits, bitters, coffees and other solutions of interest; Alquimie explores the liquids themselves — their origins and stories. Working with photographer James Morgan, the inaugural edition of Alquimie included over 160 images across 152 pages.” – Alquimie

Melbourne based graphic design and visual communications studio ThoughtAssembly, responsible for developing and managing Alquimie’s name, brand identity, print and art direction, utilise the thick white ink and warm concrete grey substrate of the business cards, a traditional, open, hand-sewn detail of the magazine, tinted photography and the well spaced uppercase serif characters of the logotype to hint at the history and craft the publication looks to uncover, its authority and high quality.

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Calepino designed by Studio Birdsall

Logo, stationery and packaging with uncoated, unbleached material detail designed by Studio Birdsall for French notebook brand and manufacturer Calepino

Calepino is a french manufacturer and brand of “traditional yet technical notebooks with an authentic vintage spirit” made from 100% recycled, locally sourced paper, covered with a cardboard from a factory with a heritage dating back to 1927 and assembled by hand.

Calepino’s brand identity and print, recently designed by Florida based Studio Birdsall, juxtaposes the earthy craft textures of an uncoated and unbleached material choice of the covers alongside the bright, bleached white substrate and stamp-based print finish of the stationery, a choice that ties them neatly to the interior pages of the notebooks. These are united by the shared economy of a bright single colour print finish, a subtle multi-functionality in the recurring ruler detail and the simple sans-serif efficiency and practicality of an extended, uppercase and well spaced logotype created from Univers. The serifs of italic typeface Cochin adds a small detail and flourish that counters the strong utility set by the materials and print finish. Both Univers and Cochin neatly reflect the origins of the Calepino brand through their own history as products of French type foundry Deberny & Peignot.

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