Polish design agency For Brands were recently commissioned to create a new visual identity for Seam, a distributor of luxury clothing brands, that would convey a sense of craftsmanship and an eye for detail. For Brands mixes classic typographic detail with contemporary customisation delivered across tactile material choices with hand finished detail, fusing urban, craft and fashion sensibilities.
Opinion by Richard Baird.
Cemento is the UK distributor of an Italian lightweight concrete product that can be used for wall panelling and furniture. Inspired by brutalist design — a movement that grew out of early 20th century modernist architecture and described by Wikipedia as being “linear, fortresslike and blockish” — London based studio S-T developed a visual identity for Cemento that included logo, logotype, brand guidelines, tote bag, box tape, brochure, postcards and business card design.
Using geometric form, sans-serif typography, dyed material choice, white ink, a repeating pattern and limited colour palette, S-T establishes a robust and distinctive solution that reflects the modular and functional nature of concrete, the aesthetic qualities of the product, and its adoption by contemporary furniture and interior designers.
This month’s highlights have included work by Norwegian studio Uniform for restaurants Ingierstrand Bad and Festningen, a new brand identity project from Sagmeister & Walsh for Function Engineering, a visual identity and interior design solution by Mucho for Barcelona deli restaurant Florentina, as well as work from Fieldwork and Hey.
However, there were five projects that really stood out for me which have made it into BP&O’s top five, a feature that brings together what I believe to be the most interesting of the month for another opportunity to be seen and shared. These include identity and tactile stationery work from Fivethousand Fingers, a typographical brand identity and collateral by Anagrama for auteur film distributor Interior XII, and new work for Sebazzo by Bunch which includes paper marquetry business cards.