Newtown Social Club is a cafe and coffee shop located in the Fitzroy district of Melbourne. Following a recent refurbishment, brand design agency Liquorice Studio developed a new visual identity for the cafe that juxtaposes organic, natural wood prints, hand stamped print finishes, a pastel colour palette, unbleached and uncoated material choices alongside the utilitarian and geometric qualities of a neutral typeface, grid based layouts and perforated self adhesive labels. The result is an earthy craft-based aesthetic executed with a consistent, small-scale sense of practicality that neatly reflects the cafe’s interior, locality and handmade, hand selected products.
Multidisciplinary design agency Face have recently developed the visual identity for San Pedro based law firm Zambrano Rivero. To capture the ‘very classic’, ‘sophisticated’ and ‘reliable’ nature of the the brand, Face has utilised a simple logo-type, square monogram and a tactile combination of uncoated substrates, foil and thermo-graphic ink executed across the stationery.
As Managing Director of EDF Energy from 2000 to 2003 and more recently COO of Thames Water, Steve Shine has had a distinguished career in the utilities sector which culminated in an OBE for his services to the water industry in the Queen’s Birthday Honours list in 2010.
Design studio Analogue were approached by Steve to help articulate his ‘personal brand proposition’ and create a new look and feel to support his new business aspirations. The studio delivered a new visual identity solution that included a logo and stationery set with triplex and foil deboss detail.