Selected by Richard Baird.
March’s highlights included Tsto’s brand identity for Artek Helsinki, the furniture manufacturer’s flagship store, Studio fnt’s patterns and product design for Korean entertainment network tvN and BVD’s playful typographical brand identity for Blå Bär, a retailer of Scandinavia goods in Osaka, Japan. However, there were five projects that stood out, and have made it into BP&O’s Best Of Series.
This feature brings together some of the most thoughtful and distinctive projects published on BP&O each month for another opportunity to be seen and shared. These typically balance a strong concept with a compelling aesthetic and clear communicative intention that appropriately plays with form, colour, type and layout, as well as material, texture, image and print finish.
Opinion by Richard Baird.
Lone Wolf—a whisky, gin and vodka range—marks Brewdog’s entry into the craft spirits market. These are produced by Brewdog’s craft distillery in Scotland, and is said to be the only one to make base spirit from grain under one roof, modified to accommodate a 19m high 60-plate rectification column to get the purest spirit possible.
The range shares a packaging and brand identity design, created by London-based packaging specialists B&B Studio, which is described as being in defiance of category codes and conventions. These feature a stripped back label design and wolf’s head motif as an expression of product purity and the brand’s outsider stance. The spirits will be available at Brewdog bars, and as part of Brewdog’s equity scheme.