BPO


St. ERHARD by Bedow, Sweden

Opinion by Richard Baird

New label design by Swedish studio for three distinct beers from German brewery St Erhard

With a desire to stand out, and in response to the extensive saturation of heritage-related visual cues throughout the German beer market, brewery St. ERHARD worked outside of the country with Swedish studio Bedow to develop a modern graphic identity for three of its brews. Farmer, Mayflower and Saison are premium beers, each of which are crafted, brewed and bottled by St. Erhard in the Bamberg area of Northern Bavaria.

Bedow’s work is characterised by a strong use of contrast, a graphic simplicity and immediacy. This can be seen in the meeting of curvy traditional structure and rectilinear labelling, in the mix of black ink, white substrate and colourful foiling, in the reductive typographical form of the range and the more conventional logotype of St. ERHARD, and finally, the systematic nature of the collection yet the irregularity and playful character of each label.

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Mona De Castellarnau designed by Anagrama

Opinion by Richard Baird.

Monogram, logotype and embroidered labels for luxury lifestyle brand Mona De Castellarnau designed by Anagrama

Mona De Castellarnau is a US based luxury lifestyle brand that creates and retails a unique collection of crafted and meaningful objects that are said to reflect timeless beauty, simplicity and authenticity. Objects include home furnishings, accessories, bags and throws. Each are designed with an appreciation for tradition and provenance, an understanding of artisanal disciplines, and utilise simple forms, prints, patterns and colors.

Mona De Castellarnau’s visual identity, designed by Mexican graphic design studio Anagrama, communicates its values and aesthetic sensitivities through a clear contrast of modernity and tradition, craft detail, minimalism and functionality delivered through monogram, logotype, business cards, tag, label and packaging design treatments.

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