Posted: April 19, 2017 Filed under: Food and Drink, Packaging Reviews | Tags: Brand Identity, Brand Identity Blog, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, British Design, Business Card Design, Creative Packaging, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Midday, Fonts in Use: GT Walsheim, From Europe, From Toronto, Graphic Design, Graphic Design Blog, Logo Design Resource, Logo Opinion, Logotypes, Organic Packaging, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Raw Food Packaging, Spot Colours, The Best Packaging of 2017, Type Foundry: Grilli Type, Typography
Opinion by Richard Baird.
Hurly Burly brings the bold flavour and natural health benefits of naturally fermented foods to the United Kingdom. Its first range of products will be a variety of raw organic coleslaws. Flavours include Jalapeño & Oregano, Lemon & Ginger and Turmeric & Cumin. Name, brand identity and packaging, developed by London-based design studio Midday, intends to bring to the forefront the turbulent and continual process of fermentation, emphasis the strong flavour profile of fermented foods and secure shelf impact through a combination of bold typographical play and colour.
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