BPO


Hidden Characters by RE, Australia

Opinion by Richard Baird.

Brand identity and branded pencil boxes for Sydney-based PR firm Hidden Characters by RE, Australia

Hidden Characters is the latest PR offering from international advertising agency network M&CSaatchi. It replaces/is an evolution of Bang PR, developed in response to the changing public relations landscape.

With the advent of social media and the subsequent growth of non-traditional influencers and an increase in inauthentic product placement, Hidden Characters intends to make sure that their client’s reach is handled in an ethical and authentic way.

Sydney-based graphic design studio RE worked to created a brand identity for Hidden Characters that articulates this intention with a concept that makes a connection between the hidden characters that shape how text appears and the creative behind the scenes shaping of a brand’s public perception. The idea of the seen and unseen plays out in a number of ways in print, and links business cards, headed paper, stationery and brochure.

Continue reading this article


Landhaus Keller by Seite Zwei, Austria

Opinion by Richard Baird.

Brand identity and gold foiled business cards by Austrian graphic design studio Seite Zwei for Graz-based restaurant Landhaus Keller.

Landhauskeller is a restaurant and bar in the Austrian city of Graz, housed within a building that is over 400 years old. It has a distinctive and highly ornamental interior reflective of the building’s history, and a quirky, current and unusual presentation style. Together these play with classical and contemporary materials, details and forms. This also runs throughout Landhauskeller’s brand identity, designed by Seite Zwei, in the use of typographical juxtaposition, choice of materials, illustrative flourish and print finish. This links business cards, coastersmenus and website.

Continue reading this article


Altaskifer by Neue, Norway

Opinion by Richard Baird.

Brand identity and business cards for Alta Quartzite mining and sales business Altaskifer designed by Neue, Norway

Alta Quartzite is a natural building material quarried from the mountains of Norway’s Alta region with a unique green/grey colour, fine texture and hard wearing non-slip properties. These make it a good choice for both interior and exterior applications, from roofing, paving and staircases, to roads and walkways. Although it is material with a long history of use it is being utilised in increasingly more innovative ways, and on an international scale.

Working on the mountainside of Peska, Norwegian company Altaskifer mines Alta Quartzite using traditional methods, and is a joint sales and marketing company for the entire slate industry in the Alta region.

Altaskifer worked with Scandinavian graphic design studio Neue to develop a brand identity that would run across a variety of touch points. These are now linked by the concept of “rough beauty” and the history of the material, from the hard manual labour and functional focus of the past, to today’s modern design and crafted contexts. This is visualised through a bright but simple colour palette, typographical contrast and the meeting of organic and geometric form across business cards, tote bags, brochure and soon to launch website.

Continue reading this article