BPO


Ki Sunscreen by Akin, New Zealand

Opinion by Richard Baird

Branding and packaging by Aukland-based studio Akin for New Zealand sunscreen brand Ki

Ki Sunscreen was developed by national skincare clinic Caci to protect against the harsh New Zealand sun, and the skin damage and premature ageing that UVA and UVB rays can cause. It is made from the latest generation of ingredients proven to protect, and those that help to control oils and maintain a matt finish. This balance between clinically proven effectiveness and cosmetic mindfulness is expressed by its brand identity and packaging design, developed by Auckland studio Akin, in the meeting of bold black logotype, and the material interaction between uncoated paper and print finish.

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REF by Kurppa Hosk, Sweden

Opinion by Richard Baird

Visual identity designed by Scandinavian studio Kurppa Hosk for Swedish hair care brand REF

REF is an environmentally conscientious Swedish hair care brand with a range of products that are made from high quality organic ingredients. With a desire to enter the international market of the US and further into the Nordic regions, both dominated by well-established FMCG, Scandinavian design studio Kurppa Hosk were commissioned to rejuvenate REF’s visual identity. This included packaging, art direction, stationery, business cards and web design. These are linked by what the studio describe as a system of simplistic graphic elements and a modest earthy colour palette.

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Tulura by Build, United Kingdom

Opinion by Richard Baird.

Logotype, branding and packaging by Leeds-based design studio Build for New York skincare brand Tulura

Tulura is an independent luxury botanical skincare brand created Eileen Feighny, a former professional model brought up in Korea and now working from New York. The first of Tulura’s products is a two-step moisturising program that includes a vitamin peptide serum and a botanical facial oil made from seasonal ingredients hand picked and custom-blended. Ingredients are chosen for their effectiveness, and formulations created without the use of fillers, fragrances, synthetic emulsifiers and preservatives.

Tulura worked with Leeds-based studio Build to develop a “contemporary, diverse and engaging” brand identity to “inspire and motivate women and beauty enthusiasts”. Build describe their approach as taking a “simplistic, clean and honest approach”. This is expressed by the structure and composition of packaging, in the layout and typesetting of label, and in the lines and forms that make up Tulura logotype.

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