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Vitalkost Shift designed by Ghost

Packaging design by Ghost for supplement Vitalkost Shift

Shift is a Norwegian brand of high quality supplements from Vitalkost that aims to alter category convention and perception with a clearer and more open presentation of information and encourage a more critical consumer approach to supplement choice. Based around the concept of shifting perspectives, design agency Ghost developed an identity and packaging solution that delivers a new and unusual pharmacological / technological utility alongside more retrospective undertones to convey traditional values, contemporary quality and information accessibility.

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Hya-Joint designed by Artentiko

Logo for osteoarthritis pain relief product Hya-Joint designed by Artentiko

Design studio Artentiko has recently published images of their latest visual identity and packaging project for Hya-Joint, a medical product formulated from hyaluronic acid to treat the result of long-term wear and tear to the joints also know as osteoarthritis. Artentiko’s solution infuses a familiar, clinical neutrality and utility of ample white space and sans-serif typography with the soothing qualities of a cool colour palette, soft form and a raised gel-like print finish.

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Healgel designed by Pentagram

Packaging with pastel colour labels designed by Pentagram for high quality skin care range Healgel

HealGel is a range of high quality skin care products, originally created to aid the repair of post-operative scarring, developed by actress Natascha McElhone – a dermatological biochemist – and a team of cosmetic surgeons. Taking its cues from what looks like medical forms and stat charts, international design agency Pentagram, led by Domenic Lippa, developed a new packaging treatment that delivers a sense of ‘pure information’, fact and clinical effectiveness through grid-based layouts, boxes, a geometric sans serif and slab serif combination softened by a pastel colour palette across a white substrate. It is a distinctive and unique design solution that avoids cosmetic conventions in favour of hard science, a direction that manages to resolve the themes of technological and scientific systems, medical processes and everyday routine with a reductionist, communicative and utilitarian functionality.

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