Based around their philosophy of health and well-being, Swedish drug store chain Apotek Hjärtat have recently developed Apolosophy, a new, carefully formulated cosmetic line that includes products from the skin and hair care, makeup and sunscreen categories.
The range’s visual identity and packaging solution, created to be perceived as tactile, timeless and trustworthy by design agency BVD, unites the on-trend accessibility of a near consistent single line weight, soft curves, rounded terminals, all lower-case and well spaced letter-forms and a simple repetition of form through the ‘a’, ‘o’ and ‘p’, with the classic sensibilities of a black and white colour palette, the quality of a matt surface texture and the restraint of a logo-type only solution across the packaging. The result, while pared-down, really emphasises, complements and unites the colours and textures of the products with a subtle utility often associated with professional grade cosmetics.
Shift is a Norwegian brand of high quality supplements from Vitalkost that aims to alter category convention and perception with a clearer and more open presentation of information and encourage a more critical consumer approach to supplement choice. Based around the concept of shifting perspectives, design agency Ghost developed an identity and packaging solution that delivers a new and unusual pharmacological / technological utility alongside more retrospective undertones to convey traditional values, contemporary quality and information accessibility.
Design studio Artentiko has recently published images of their latest visual identity and packaging project for Hya-Joint, a medical product formulated from hyaluronic acid to treat the result of long-term wear and tear to the joints also know as osteoarthritis. Artentiko’s solution infuses a familiar, clinical neutrality and utility of ample white space and sans-serif typography with the soothing qualities of a cool colour palette, soft form and a raised gel-like print finish.