BPO


CooperVision

Packaging and brand identity with watercolour illustrative detail for contact lens brand Coopervision

Following their recent re-brand reviewed on BP&O back in March, CooperVision has released images of how this new vision will translate across their product ranges. Taking the watercolour identity and vivid illustrations onto pack reinforces this new direction and suitably moves it away from the rigid corporate image of the past. The packaging is a significant improvement and should stand out well against the more clinical direction of its competitors.


La Estrella en La Manzana by Estudio Menta

Packaging and visual identity by Estudio Menta and Laura Méndez for soap brand La Estrella en La Manzana

La Estrella en La Manzana is a brand of high quality soaps inspired by traditional production methods combining essential oils for a range of natural aromas. Handled by Mexican based Estudio Menta and designed by Laura Méndez it was inspired by 18th century French packaging.

Continue reading this article


CooperVision

Logo and watercolour illustrative work for US contact lens manufacturer Coopervision

CooperVision is a US manufacturer of contact lenses which was founded in 1979, based in California it has grown to become the world’s fourth largest developer. Following a record year in 2010 CooperVision rolled out a new brand identity which they say “brings a refreshing perspective to the market.”

Continue reading this article