Softlips is a range of premium protective lip products owned and distributed by US based The Menthlolatum Company. This month they began rolling out a new identity system which included a new word-mark, revised packaging and marketing campaign.
Sustain is a sustainable palm oil soap that has been designed to promote awareness of the continued use of unsustainable resources in the development of everyday products and is a collaborative project between Simon Inman an illustrator based in North Yorkshire, UK and copyrighter Chris Miller.
Following their recent re-brand reviewed on BP&O back in March, CooperVision has released images of how this new vision will translate across their product ranges. Taking the watercolour identity and vivid illustrations onto pack reinforces this new direction and suitably moves it away from the rigid corporate image of the past. The packaging is a significant improvement and should stand out well against the more clinical direction of its competitors.