Finnish design agency Bond have published their brand identity work for health store PÜR—which included logo and interior design, website, photography, advertising and marketing collaterals.
Bond’s approach, a blend of bold sans-serif typography that leverages a playful typographical quirk, earthy material detail, iconography, a pastel colour palette and still life photography, delivers a strong communicative resolution of reliability, nature, accessibility and effectiveness, delivered in an engaging and multi-dimensional way.
Under Your Skin is a specialist tattoo and skin care range made up of three treatments; ‘Recover’, ‘Protect’ and ‘Enhance’, developed in response to skin art’s move from sub-culture to the mainstream.
Under Your Skin’s brand identity—which included a logotype, original illustrative work and packaging design, developed by Leeds-based Robot Food—was created to appeal to a broad audience, “from the newly marked” to “the most hardcore tattoo lover”, whilst staying “true to the culture and heritage of tattooing” says lead designer Mike Johns.
Maréna Beauté is a new Swedish cosmetics brand, founded in 2013 by make-up artist Diarry Maréna, that creates high quality products for people with dark skin types. Stockholm-based design studio We Are Bold were commissioned by Maréna to develop a brand identity solution for her range of foundations, powders and blushers—which included a monogram, logo-type and packaging design—that would appeal to a market currently underserved by other premium cosmetic brands.
Beatific is a new skincare range from Greek private medical service provider Hygeia Group “for women who are aware of the benefits of cosmeceuticals and can appreciate the results of thorough clinical research and high end care”.
Created by Mousegraphics, the brand identity and packaging for Beatific takes the medical precision, exclusive care and expertise established by the Hygeia Group and a contemporary clinical experience and neatly conveys these through efficient sans-serif typography and the frosted panels of the structural design.