BPO


Kings Biltong designed by Robot Food

Logo designed by Robot Food for snack and supplement range Kings Biltong

Capitalising on the increasing demand for healthy protein-rich snacks and sports supplements Kings Biltong, a business established by three former England rugby professionals, have launched a three flavour, cured and sliced, grass-fed British-beef range that offers athletes an “alternative to chalky protein bars and other supplement snacks that miss the mark in terms of both taste and quality perceptions.”

Designed by Leeds-based Robot Food, Kings’ new brand identity and packaging solution takes the clinical sensibilities of the supplement market and fuses it with a traditional Britishness, a union described by the studio as ‘clean, confident and bolder’ with a ‘simplified brand identity, message and colour way’ and a ‘vintage sporting appeal’ that places quality, taste and provenance at the heart of communication.

Continue reading this article