PÜR is a health-food store with two locations in the Finnish capital of Helsinki. Design studio Bond worked with PÜR on brand identity, from logo, iconography and art direction, to interior design, website, advertising and marketing materials.
Using a blend of bold sans-serif characters and moment of typographical play, earthy material detail and a pastel colour palette, still life photography and monolinear pictograms, Bond created an modern, engaging and multi-dimensional brand experience that expresses the personable nature of service and the natural effectiveness of products.
Under Your Skin is a specialist tattoo and skin care range made up of three treatments; ‘Recover’, ‘Protect’ and ‘Enhance’, developed in response to skin art’s move from sub-culture to the mainstream.
Under Your Skin’s brand identity—which included a logotype, original illustrative work and packaging design, developed by Leeds-based Robot Food—was created to appeal to a broad audience, “from the newly marked” to “the most hardcore tattoo lover”, whilst staying “true to the culture and heritage of tattooing” says lead designer Mike Johns.
Maréna Beauté is a new Swedish cosmetics brand, founded in 2013 by make-up artist Diarry Maréna, that creates high quality products for people with dark skin types. Stockholm-based design studio We Are Bold were commissioned by Maréna to develop a brand identity solution for her range of foundations, powders and blushers—which included a monogram, logo-type and packaging design—that would appeal to a market currently underserved by other premium cosmetic brands.