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Artek Helsinki by Tsto, Finland

Opinion by Richard Baird.

Brand identity and shopping bags by graphic design studio Tsto for furniture and homeware store Artek Helsinki.

Artek is a Finnish furniture and product design business and retailer with a flagship store in Helsinki. It was founded in 1935 by architect Alvar Aalto and wife Aino Aalto, the arts promoter Maire Gullichsen and art historian Nils-Gustav Hahl.

Artek grew alongside and shared many of the qualities of the  20th century modernist movement, blending art and technology, and making the most of improved technical expertise in mass manufacturing to produce well-crafted and functional products from good quality materials for everyday living. The company has remained true to these values, and its 2nd cycle initiative, a platform for reselling Artek furniture, is a testament to the aesthetic and material longevity of its products.

Artek worked with Scandinavian graphic design studio Tsto to build out the visual identity system of their flagship store, Artek Helsinki. The studio’s approach layers this system with additional type, illustration created from the partial forms of Artek’s product range and establishes a new set of visual guidelines. This runs across and links tags, stationery, business cards, packaging, magazine covers and shopping bags.

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Well Coffee by Bond, Finland

Opinion by Richard Baird.

Brand identity and coffee cups by Bond for Helsinki-based vegetarian café Well Coffee

Well Coffee is a new vegetarian café in the centre of of the Finnish capital of Helsinki. It has a distinctive interior of steel frames and wood surfaces, exposed concrete walls, drilled and CNC cut panels of circles, large menu board, marine lamps and potted plants. These blend the current and utilitarian with the more welcoming. Scandinavian graphic design studio Bond worked with the café on brand identity. This included illustration and custom typography, implemented as signage, across packaging and throughout website. These are linked by wave-like elements and recurring circular detail that make a connection with interior design.

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Galipette Cidre by Werklig, Finland

Opinion by Richard Baird.

Branding and packaging design for authentic, French premium cidre Galipette Cidre by Werklig, Finland

Galipette is a premium cidre made from 100% pure fermented apple juice (pur jus) pressed from apples that are hand picked from orchards in Brittany, Northwest France. Galipette is available as a Brut and a sweeter Biologique. These are free of gluten and added sugar and created for the international markets of Europe, North America and China by the Cider Supply Company, a businesses founded on the values of local craftsmanship and European cidre making heritage.

With the intention of engaging a market made up of urban, quality seeking people who appreciate freshness and the legacy of French Cidre, Scandinavian studio Werklig created a brand identity, packaging design and website that, rather than leveraging the rural aesthetic that proliferates the category, finds a comfortable balance between heritage cues and modernity, the familiar and the distinctive.

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Suomen Jäätelö by Werklig, Finland

Opinion by Richard Baird.

Brand identity and package design by Helsinki-based Werklig for Finnish ice cream brand Suomen Jäätelö

Suomen Jäätelö is a super-premium ice cream brand currently available in five flavours and a sorbet. These include Milk, Pistachio, Vanilla and Chocolate made from Finncattle milk, a Rhubarb sorbet and Spruce created in collaboration with iconic furniture maker Artek. Although ice cream is internationally ubiquitous, Suomen Jäätelö is described as having a distinctively Finnish character. This is expressed throughout its brand identity, developed by Helsinki-based Werklig, in its balance of unique structure, use of space and pattern, modern logo, type contrast, and a still life approach to art direction.

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