In an industry that deals with clients who find themselves in a crisis or distressed and where business is often perceived as cold and insincere, Finnish law firm Finsta is a keen to position itself as empathetic and trustworthy.
Design studio Werklig worked with Finsta to develop a new brand identity solution that, through an approach that disregards the visual conventions of the industry—bookshelves filed with law books, scales weighing right and wrong and generic stock photos—draws on the interests of the people that make up the firm to humanise and personalise their service.
PÜR is a health-food store with two locations in the Finnish capital of Helsinki. Design studio Bond worked with PÜR on brand identity, from logo, iconography and art direction, to interior design, website, advertising and marketing materials.
Using a blend of bold sans-serif characters and moment of typographical play, earthy material detail and a pastel colour palette, still life photography and monolinear pictograms, Bond created an modern, engaging and multi-dimensional brand experience that expresses the personable nature of service and the natural effectiveness of products.