BPO


Roster Bar & Restaurant by Bond, Finland

Opinion by Richard Baird.

Logotype and branded apron by Bond for Helsinki bar and restaurant Roster

Roster is a bar and restaurant on the corner of Pohjoisesplanadi and Unioninkatu in the Tori Quarters of Helsinki. It features an impressive interior made up of custom furniture with a vintage twist, raw and refined materials and hand-picked design objects. Although sophisticated in its design, Roster is a casual rather than formal dinning experience.

The eclectic but cohesive style that proliferates interior, its high-quality food but with a more informal service, and the brisk and humorous character of Roster’s two founders informed the development of the restaurant’s brand identity. This is characterised by typographical contrast and a series of tattoo-inspired illustrations created by graphic design studio Bond. This links a variety of printed assets that included business cards and menus, as well as uniforms and awnings.

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Allsorts Black & White Edition by Bond, Finland

Opinion by Richard Baird.

Packaging for liquorice brand Allsorts Black & White by Bond

Bond continue to work with Scandinavian confectionery brand Cloetta, owner of liquorish brand Allsorts, on the packaging for their Allsorts Black & White edition. The packaging for Allsorts’ originals range looked to bring the distinctive shapes and colours of the liquorice to the forefront using geometric forms and bright colour, enhanced by the black background of a simple card box. It was an approach rightly described by Bond as being bold and playful.

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Helsinki City Museum by Werklig, Finland

Opinion by Richard Baird.

Logo and branded shopping bags by Finnish graphic design studio Werklig for Helsinki City Museum

Helsinki City Museum, through its collection of objects and images, provides visitors with historical insight into the everyday lives and personal experiences of the people of Helsinki. It is free to enter and features 2400 sqm of exhibitions and public spaces, a cafe, inner courtyard, areas to relax and conference rooms.

To coincide with a move to a new space; created by interior architecture office Kakadu and located in the oldest part of the city, the museum worked with Scandinavian graphic design studio Werklig to develop a new visual identity based around the Museum’s vision that “Everyone has the opportunity to fall in love with Helsinki”. This runs across stationery, business cards, merchandise, ad campaign, signage and website created in collaboration with Byroo.

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