BPO


Bier Bier by Tsto, Finland

Opinion by Richard Baird.

Branding, logotype and beer mats for Helsinki based beer bar Bier Bier by Finnish graphic design studio Tsto

Bier Bier is located on the ground floor of a striking Art Nouveau building in the centre of Helsinki, and part of The We Are Group, alongside wine bar Vin Vin, restaurant Story and wine importer and wholesaler Viinitie. It has over 100 different types of beer and an interior of dark wood panels and carved frames, ocean green walls, light wood tiled flooring, tan and dark leather upholstered furniture, exposed bulbs and copper detailing. Bier Bier also features a new brand identity created by graphic design studio Tsto, which included custom typography and extends across coasters, neon and backlit signage.

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Hello Ruby by Kokoro & Moi, Finland

Opinion by Richard Baird.

Branding for Hello Ruby by graphic design studio Kokoro & Moi

Hello Ruby is a Scandinavian company that offers an accessible and playful way for children to learn about technology, computing and coding, guided by Ruby, an illustrated character, and her animal friends. Founded in 2009, with the intention of being a small art project, and initially limited to a book, Hello Ruby has rapidly grown into a popular and comprehensive children’s computing brand, following a Kickstarter campaign in 2014.

Hello Ruby is a natural progression from the limited brick building tools of early learning and the spontaneity of drawing, to the infinite possibilities and creative freedom of the digital world. This step, and connection, proliferates Hello Ruby’s brand identity, developed by Finnish graphic design studio Kokoro & Moi, through brightly coloured blocks, hand cut paper-based type and pictograms, hand drawn illustration, and monospaced font. These unite work books and folders, business cards and website.

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Poseidon Helsinki by Kokoro & Moi, Finland

Opinion by Richard Baird.

Poseidon designed by Kokoro & Moi

Poseidon Helsinki centralises the tasks of architect and builder with the intention of delivering higher quality construction projects based around visionary and uncompromising design solutions. Poseidon’s values are deeply rooted in a love for Helsinki, a belief in aesthetically ambitious architecture and expansive urban spaces, and improving the capacity and quality of the city through sensitive renovation and attic conversions.

Poseidon’s visual identity, inspired by the colors, grids and shapes of modernism, and the architecture and art of Le Corbusier and the masters of geometric abstraction, was developed by Finnish design studio Kokoro & Moi, and went on to include business cards, stationery, posters and website.

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