Design agency Werklig recently worked with The Parliamentary Ombudsman of Finland to renew its visual identity. Keeping in mind the significant heritage of a public advocate founded in 1920, Werklig’s approach is appropriately subtle in manner, with the intention of maintaining the “recognisable visual language of the Ombudsman.” Changes were carried out based on usability and legibility, with many being implemented to improve the quality of reproduction.
In an industry that deals with clients who find themselves in a crisis or distressed and where business is often perceived as cold and insincere, Finnish law firm Finsta is a keen to position itself as empathetic and trustworthy.
Design studio Werklig worked with Finsta to develop a new brand identity solution that, through an approach that disregards the visual conventions of the industry—bookshelves filed with law books, scales weighing right and wrong and generic stock photos—draws on the interests of the people that make up the firm to humanise and personalise their service.
Finnish design agency Bond have published their brand identity work for health store PÜR—which included logo and interior design, website, photography, advertising and marketing collaterals.
Bond’s approach, a blend of bold sans-serif typography that leverages a playful typographical quirk, earthy material detail, iconography, a pastel colour palette and still life photography, delivers a strong communicative resolution of reliability, nature, accessibility and effectiveness, delivered in an engaging and multi-dimensional way.