Yksi elämä is a Finnish project set-up with the intention of encouraging people to become more interested in their own well-being and to improve public health care on both a professional and organisational level, as well as society in general. The project is a collaborative endeavour between the Brain Association, Diabetes Association and Heart Association of Finland.
Design studio Tsto were asked to create a visual identity for Yksi elämä that would reflect its forward-thinking and encouraging nature in a playful way. Bright colour, white paper, irregular letter-form alignment and a very smart use of negative space across the character work effectively draw a distinctive, youthful yet sophisticated quality from what is a simple logo-centric approach and an ink economy.
Taidehalli is an art gallery, also know as Helsinki Kunsthalle, with a significant 86-year history. It is set within the walls of a distinctive building created by Jarl Eklund and Hilding Ekelund, and during its lengthy residency has secured its place as a key space within Finland for the exhibition of contemporary artworks.
Taidehalli’s new brand identity, recently redesigned by Helsinki and New York based design studio Tsto, uses the architectural exterior and interior detail of the building to inform type, colour and a variety of shape, and effectively leverages artwork samples and print finish to communicate some of its heritage, contemporary remit and commitment to continual development.
Miinus is kitchen created by Finnish furniture manufacture Puustelli. As the name suggests, Miinus was developed around the philosophy of reduction, the process of removing superfluous elements to leave only the minimum, most functional aspects intact. Helsinki based design studio Bond where commissioned by Puustelli to develop a brand identity for the kitchen that would extend across stationery, print, retail and exhibition spaces. By utilising uncoated and unbleached materials, an ink economy, a bold fact based typographic and iconographic approach alongside a more personal hand written script and photography, Bond’s solution effectively conveys the themes of robustness, lifestyle, high quality, natural material use and functionality with a communicative precision.
See more work by Bond here.