Opinion by Richard Baird.
Streat Helsinki is a festival that looks to explore and question what street food can and should be. It began this year with three events — a series of talks, opportunities to eat and time to party — held at different venues across the city. Eats, the largest of the three, was held in the Tori Quarters and included 40 food truck and restaurant experiences from across Scandinavia and drew crowds of over 20,000.
The festival’s brand identity, which included logotype, typeface and print, was developed by Finnish graphic design studio Kokoro & Moi. Using bold color choices, busy layouts, custom typography, rough materials, illustrations and what the studio describe as a DIY attitude and a 90s vibe, their solution reflects the authentic ingredients and experimental spirit of Streat Helsinki. The project extended to posters, flyers, menus and bags.
Yksi elämä is a Finnish project set-up with the intention of encouraging people to become more interested in their own well-being and to improve public health care on both a professional and organisational level, as well as society in general. The project is a collaborative endeavour between the Brain Association, Diabetes Association and Heart Association of Finland.
Design studio Tsto were asked to create a visual identity for Yksi elämä that would reflect its forward-thinking and encouraging nature in a playful way. Bright colour, white paper, irregular letter-form alignment and a very smart use of negative space across the character work effectively draw a distinctive, youthful yet sophisticated quality from what is a simple logo-centric approach and an ink economy.
Taidehalli is an art gallery, also know as Helsinki Kunsthalle, with a significant 86-year history. It is set within the walls of a distinctive building created by Jarl Eklund and Hilding Ekelund, and during its lengthy residency has secured its place as a key space within Finland for the exhibition of contemporary artworks.
Taidehalli’s new brand identity, recently redesigned by Helsinki and New York based design studio Tsto, uses the architectural exterior and interior detail of the building to inform type, colour and a variety of shape, and effectively leverages artwork samples and print finish to communicate some of its heritage, contemporary remit and commitment to continual development.