BPO


Caldo Coffee by 25ah, Sweden

Opinion by Richard Baird.

Brand identity, logo and coffee cups designed by 25ah for Stockholm cafe Caldo Coffee at the Scandic Continental

Caldo Coffee is a café serving organic coffee and fresh salads, sandwiches and pastries from its location in Stockholm’s Scandic Continental. It features a modern interior of light wood, tall shelves and a long wood panelled and marble topped counter. It also includes a large custom built menu board, neon signage and a brand identity created by Scandinavian graphic design studio 25ah which links coffee cups, price tags and takeaway packaging.

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UAL 2017–18 Campaign by Spy, United Kingdom

Opinion by Richard Baird.

Brochures by Spy for the University of the Arts London 2016–17 campaign

The University of the Arts London is Europe’s largest specialist arts and design university. It is made up of six colleges, each with its own unique character and programme, yet unified in their effort to deliver a high quality creative eduction. This united position is expressed through a visual identity system developed by Pentagram partner Domenic Lippa. Based around Helvetica, UAL’s visual identity affords each college the opportunity to experiment with its own approach to visual communication.

This week London-based graphic design studio Spy published images of their work on UAL’s 2016 campaign for the 2017–2018 academic year, developed for Camberwell, Chelsea and Wimbledon. Spy were commissioned, for the second year, to develop an engaging brand campaign that would drive student recruitment and brand awareness. The campaign included posters, brochure, flyers and animations.

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Goldsmiths, University of London by Spy, United Kingdom

Opinion by Richard Baird.

Branding for Goldsmiths, University of London by UK based graphic design studio Spy

Goldsmiths is a world-renowned public research university founded in 1891 and located in south-east London. It provides a diverse programme of study, but specialises in creativity, and covers the arts, design, humanities, and social sciences.

Goldsmiths’ heritage, which was reflected in its previous identity in a familiar and conventional manner, makes way for a far more current visual expression created by British graphic design studio Spy. This included an unassuming sans-serif logotype, a bold and expressive typographical system based around the font family Druk, a revised tone of voice and bright spot colour alongside those that are described as subdued. This unites a variety of print communication including, but not limited to, posters, postcards and welcome packs.

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