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Zebra Dream by TCYK, Australia

Opinion by Richard Baird

New logo, graphic identity and packaging by Australia design studio The Company You Keep for coconut ice-cream Zebra Dream

Zebra Dream is a range of organic, soy and dairy-free coconut based ice-creams made from fair-trade ingredients. With a desire to capture a larger portion of the market whilst retaining its die-hard following, Australian design studio The Company You Keep (TCYK) reimagined the brand from the ground up, redesigning Zebra Dream’s graphic identity and packaging, taking it from a dark pack with a conventional and expected zebra pattern, to a light and airy treatment with an individual character and a surprising material flourish.

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Studio South, New Zealand

Opinion by Richard Baird.

Branding for Auckland based graphic design business Studio South

Studio South, formerly APLUS, is graphic design studio working within the fields of brand identity and packaging from their office in the city of Auckland, New Zealand. In conjunction with a new name and site launch, which coincides with the expansion of studio space, South have also developed a new visual identity treatment. This extends across business cards, folders and headed paper, a project brochure, launch invitation and promotion materials.

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Lorient — Aura designed by Believe In

Logotype and print with holographic block foil finish designed by Believe In for Lorient's door sealing system Aura

Aura is a new range of high end products from door sealing system manufacturer and specialist Lorient. These include drop seals, perimeter seals, door bottom seals, threshold plates and ramps designed with a distinctive curved profile that is described by Lorient as creating a sophisticated visual aesthetic that also spreads and diffuses sound. Design studio Believe In recently worked with Lorient to develop a brand identity for the Aura range, which went to include logotype, launch brochure and sample pack design with holographic foil detail, and product photography.

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