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Studio South, New Zealand

Opinion by Richard Baird.

Branding for Auckland based graphic design business Studio South

Studio South, formerly APLUS, is graphic design studio working within the fields of brand identity and packaging from their office in the city of Auckland, New Zealand. In conjunction with a new name and site launch, which coincides with the expansion of studio space, South have also developed a new visual identity treatment. This extends across business cards, folders and headed paper, a project brochure, launch invitation and promotion materials.

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Lorient — Aura designed by Believe In

Logotype and print with holographic block foil finish designed by Believe In for Lorient's door sealing system Aura

Aura is a new range of high end products from door sealing system manufacturer and specialist Lorient. These include drop seals, perimeter seals, door bottom seals, threshold plates and ramps designed with a distinctive curved profile that is described by Lorient as creating a sophisticated visual aesthetic that also spreads and diffuses sound. Design studio Believe In recently worked with Lorient to develop a brand identity for the Aura range, which went to include logotype, launch brochure and sample pack design with holographic foil detail, and product photography.

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Club at South Place Hotel designed by This Is Colt

Print with a mix of coloured uncoated papers with die cut and holographic foil detail for South Place Hotel's private members club designed by This Is Colt

Club is an exclusive private members area hidden from the public within London’s South Place Hotel. Its visual identity, developed by This Is Colt and designed to establish a connection with the parent brand but with “a personality of its own”, is built around a logotype constructed from the same contemporary, condensed sans-serif characters of the hotel’s identity but is paired with a morse code underline detail and executed as a holographic foil print treatment across a variety of coloured papers.

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