Home & Garden Logos, Branding & Packaging — BP&O

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Christopher Hall Somata Collection by Two Times Elliott

Opinion by Richard Baird

Christopher Hall is an internationally renowned furniture and interior designer from New Zealand with studios in London and Istanbul, with a third due to open in Barcelona soon. His interiors and bespoke furniture collections are characterised by a sensitive integration of the classical and the contemporary, a material refinement and sculptural elegance. Somata, his latest collection of 32 handcrafted pieces, is an allusion to the metamorphisms of mythology. This manifests itself within the forms and surfaces of stools, tables and cabinets, which often transition between the functional and sculptural.

Two Times Elliott, the studio behind Christopher Halls graphic identity, worked to develop promotional boxes and individual product sheets. Taking inspiration from the bespoke nature and conceptual foundation of Somata and the craft of Christopher Hall’s work at large, Two Times Elliott blend a detailed graphic pattern with a bespoke material and structural elegance.

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Garden 13, Graanmarkt 13 by Base

Opinion by Seth Rowden

Graphic identity, packaging and copywriting by Base for Garden 13, Graanmarkt 13

Graanmarkt 13 is a restaurant, high-end concept store and apartment in Antwerp. It is described by Base, the studio behind its graphic identity, as a special house, a crossover place full of surprises. This was articulated through a story that positioned Graanmarkt 13 as a haven for people in search of objects and experiences with soul and meaning.

Garden 13 is a series of plant-based products and an online shop inspired by Graanmarkt 13’s rooftop garden philosophy. These products intend to develop the brand outside of its physical location, to reach an international audience.

In their packaging design for this new range, which builds on their initial identity work for Graanmarkt 13 Base tease the reader’s curiosity. They translate the feeling and sensory experience of using each botanical product into microcopy expressed as a single sentence over a variety of surfaces.

A pared-back but well-intentioned material language, a robustness that implies value, and a structural design that sees the cylindrical and simple link a breadth of products, serve as useful surfaces for emotive communication. This materiality is thoughtful and beautifully constructed, yet it is the words that are the real highlight. Copywriter Seth Rowden offers his opinion.

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Piccolo by Here Design

Opinion by Richard Baird.

Graphic identity and packaging by Here Design for Italian seed brand Piccolo

Piccolo is an Italian seed brand with a particular favour for those that are ideal for urban growers, people with small balcony gardens or working with limited space. It is a brand with character, with product naming that includes Slim Jim Aubergine and Spacemaster Cucumber expressing the space-smart dwarf varieties of the range.

Piccolo worked with UK-based studio Here Design to develop a new graphic identity that would establish a distinct and cohesive visual language across their packaging. With a miniature storybook-like quality and an illustrative approach that plays with both the bold and the granular, these tell the story of Piccolo, bring to light the rewarding experience of growing, and intend to engage with the many urban gardeners of the world.

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