BPO


Miinus designed by Bond

Logotype and business cards designed by Bond for Puustilli's new reductionist kitchen Miinus

Miinus is kitchen created by Finnish furniture manufacture Puustelli. As the name suggests, Miinus was developed around the philosophy of reduction, the process of removing superfluous elements to leave only the minimum, most functional aspects intact. Helsinki based design studio Bond where commissioned by Puustelli to develop a brand identity for the kitchen that would extend across stationery, print, retail and exhibition spaces. By utilising uncoated and unbleached materials, an ink economy, a bold fact based typographic and iconographic approach alongside a more personal hand written script and photography, Bond’s solution effectively conveys the themes of robustness, lifestyle, high quality, natural material use and functionality with a communicative precision.

See more work by Bond here.

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Hamptons House designed by Moffitt.Moffitt

Tag with gold foil and die cut detail designed by Moffitt.Moffitt for Sydney furniture and homeware retailer Hamptons House

Hamptons House is a Sydney based curator and retailer of furniture and homeware collections that celebrate the unexpected and draw influence from renowned New York holiday destination The Hamptons. Design studio Moffitt.Moffitt were recently engaged by the retailer to develop a new visual identity — which went on to include logo and logotype design, illustration, shopping bags, packaging, swing tags, stationery and membership key — that would reinforce the brand’s sophisticated proposition as well as conveying some of its eccentricity.

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In Bed by Moffitt.Moffitt

Visual identity, print and packaging for online homeware retailer In Bed designed by Moffitt.Moffitt

In Bed is an online store that is a celebration of almost everything we love to do in bed. It has a generous yet tightly curated collection of homeware items that include handmade ceramic and wood saucers, bowls and mugs created by Japanese and American designers, as well as a range of high-quality linens. In Bed worked with Australian design studio Moffitt.Moffitt to develop an identity that would reflect the effortless personality of the brand and its product range through a graphic, material and language system.

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