BPO


Prism by Matchstic, United States

Opinion by Richard Baird.

Branding for American laminate brand Prism by Atlanta based graphic design studio Matchstic

Prism is a new thermally fused laminate brand from Arauco—a global manufacturer of sustainable wood products—created to appeal to the art and design market currently dominated by well-known brands. Arauco worked with American graphic design studio Matchstic to develop a brand identity for Prism that would communicate the value of a product often perceived as low-value within a market that often favours reclaimed woods and other solid materials.

Continue reading this article


Hermoso Cariño by La Tortillería, Mexico

Opinion by Richard Baird.

Brand identity, logotype and stickers for Mexican designer gift shop Hermoso Cariño by La Tortilleria, Mexico

Hermoso Cariño, a name taken from the title of a Mexican love song, is a gift shop with unique line of products. These are described as Mexican in the least expected way, leaning more towards the contemporary, but not forgetting tradition, and crafted by a new generation of designers. This is expressed throughout Hermoso Cariño’s brand identity, created by La Tortillería, through a mix of type, colour, material texture and print finish across tags, bags and stickers.

Continue reading this article


Thanda by Karoshi, United Kingdom

Opinion by Richard Baird.

Brand identity and postcards by UK graphic design studio Karoshi for conscientious interior accessory business Thanda

Thanda is a luxury home accessory business bringing high-end artisanal products crafted by people in South Africa to the UK market. It does this with the intention of helping to support local communities, promoting ecological awareness and proving that sustainability does not have to compromise aesthetic.

Thanda worked with London based graphic design studio Karoshi to articulate and express this positioning and the quality of its products through a new brand identity that would run across stationery, business cards, tags, packaging, promotional materials and website. This included bespoke patterns, custom typography and photography, and detailed product information online.

Continue reading this article