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Room Essentials by Collins, United States

Opinion by Richard Baird.

Logo, photography and packaging by Collins for Target's modernistic home furnishings range Room Essentials

Room Essentials is a line of modernist home furnishings created and sold by American retailer Target. The range covers over 2,000 products across 60 categories, and includes items such as blankets, lighting, chairs, tables and tableware.

While securing significant revenue for the retailer, the range has, over the last five years, experienced a downturn in sales generated by its Millennial demographic. With this in mind, and with the intention of recapturing the enthusiasm for and interest in the range, Target commissioned New York based Collins to reimagine Room Essential’s brand identity.

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Designtorget by Kurppa Hosk, Sweden

Opinion by Richard Baird.

Logo, print and packaging by Kurppa Hosk for Swedish contemporary furniture, art and design curator and retailer Designtorget

Designtorget is a Swedish design store and brand founded by architect Jerry Hellström in 1993 with the intention of making the very best contemporary furniture, arts and design from across the country available to the mass market. It now has 16 stores throughout Norway and Sweden and a broad catalogue of functional, high-quality products, selected by jury, produced by both unknown and established designers, and considered creative, innovative and have their own history. The brand is actively involved in the design community, committed to helping emerging designers, and has become an important driver behind the growing popularity of Swedish design.

Designtorget worked with Stockholm based graphic design studio Kurppa Hosk to redesign its brand identity in a way that would secure the store a more contemporary look and feel. This went on to include logotype, a flexible animated logo, tags, bags, stationery and package design.

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Mona De Castellarnau designed by Anagrama

Opinion by Richard Baird.

Monogram, logotype and embroidered labels for luxury lifestyle brand Mona De Castellarnau designed by Anagrama

Mona De Castellarnau is a US based luxury lifestyle brand that creates and retails a unique collection of crafted and meaningful objects that are said to reflect timeless beauty, simplicity and authenticity. Objects include home furnishings, accessories, bags and throws. Each are designed with an appreciation for tradition and provenance, an understanding of artisanal disciplines, and utilise simple forms, prints, patterns and colors.

Mona De Castellarnau’s visual identity, designed by Mexican graphic design studio Anagrama, communicates its values and aesthetic sensitivities through a clear contrast of modernity and tradition, craft detail, minimalism and functionality delivered through monogram, logotype, business cards, tag, label and packaging design treatments.

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