Miinus designed by Bond

Logotype and business cards designed by Bond for Puustilli's new reductionist kitchen Miinus

Miinus is kitchen created by Finnish furniture manufacture Puustelli. As the name suggests, Miinus was developed around the philosophy of reduction, the process of removing superfluous elements to leave only the minimum, most functional aspects intact. Helsinki based design studio Bond where commissioned by Puustelli to develop a brand identity for the kitchen that would extend across stationery, print, retail and exhibition spaces. By utilising uncoated and unbleached materials, an ink economy, a bold fact based typographic and iconographic approach alongside a more personal hand written script and photography, Bond’s solution effectively conveys the themes of robustness, lifestyle, high quality, natural material use and functionality with a communicative precision.

See more work by Bond here.

Continue reading this article

In Bed designed by Moffitt.Moffitt

Logo and label for online linen retailer In Bed designed by Moffitt.Moffitt

In Bed is an online store that retails homeware items such as handmade ceramic and wood saucers, bowls and mugs created by Japanese and American designers, as well as high quality linens, and describes itself as a celebration of “everything we love to do in bed.”

In Bed’s visual identity, developed by Australian studio Moffitt.Moffitt, establishes a visual simplicity through undecorated type, draws personality and the “ability to reinvent itself within a narrow product range” from this using emotive language choices, and neatly sets these within the context of strong personable photography that mixes texture and informal model shots, the tactile quality of a laid linen white paper, a website of editorial and product content, and a shopping experience that blends seasonal trends with accessible product browsing. The result is an interesting contrast of typographical austerity, fine detail and relaxation effectively delivered through tone of voice, image and texture.

Continue reading this article