The True Honey Co. by Marx Design, New Zealand

Opinion by Richard Baird.

Brand identity and packaging by Marx Design for The True Honey Company, a New Zealand-based business specialising in mānuka honey

The True Honey Company (TTHC) dedicates itself to the production of mānuka honey, a monofloral variety produced in Australia and New Zealand from the nectar of the mānuka tree. It has a unique colour and texture, and a high level of Dietary Methyglyoxal, an organic compound with antibacterial and antiviral properties.

With a price range starting at 60.00AUD and rising to 230.00AUD per jar, and working in a market flooded with sub-standard honey and dishonest marketing, communicating the value of product and the commitment of TTHC to quality and ethical production through an impactful and engaging brand identity and packaging design was paramount. This task was given to Auckland-based graphic design studio and packaging specialists Marx Design who collaborated with Think Packaging and writer Kate Phillips.

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Volim Honey designed by Kitchen


Volim is a high quality brand of honey produced in a small Serbian village using traditional recipes and produced in limited volumes. The brand’s name, identity and packaging was developed by Prague based design agency Kitchen and captures a rural and idyllic setting with a series of warm illustrations.

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Oglivy’s Honey

Packaging for unblended, traceable and sustainable monofloral and polyfloral honey importer Oglivy's

Oglivy’s is a UK based importer of pure, unblended, traceable and sustainable monofloral and polyfloral honey varieties from bee keepers all over the world. The company approached Maximum Designs to translate this unique proposition into a pack design that ties each variety to its origin with a colourful and playful illustration.

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