Basket is a family run business located in the Serbian village of Golubinci who produce baked, additive and preservative free foods, made by hand from whole-wheat flour. Replacing a local but rudimentary aesthetic with a more commercial and communicative resolution of design conventions, Peter Gregson, working in collaboration with illustrator Marijana Rotthat, utilised contrasting type, plenty of white space, certifications front of pack and a loose illustrative style to neatly convey authentic regional hand craft and high quality in a contemporary way.
Fieldwork is a Manchester based digital design and branding agency who specialise in “crafting engaging experiences across digital, web and brand”. Their visual identity, a utilitarian mix of stencil cut logo-mark, a bright yet economical single colour palette, weighty boards and sticker detail, is now complimented by the launch of their self-initied print and digital project A Guide To Making Things, illustrated by Hey.
YAY Festival is a Stockholm based design event, created Swedish by design studio Snask working in collaboration with ‘brand experience agency’ Grandins Flying Circus, that was launched in 2012 with guest speakers that included Aaron James Draplin and Jennifer Cirpici who replaced Jessica Hisch.
The identity for the 2012 event, recently published by Snask on their website, juxtaposes traditional and fine illustrative still life watercolour detail, enhanced by full bleeds in print, with the urban energy, enthusiasm and hand crafted sensibilities of a script of broad brush strokes and the on-trend restraint of a single line weight logotype – both well rendered a with decent sense of motion through each of the letters and plenty of individual character. This contrast continues with the modernistic restraint and efficiency of geometric sans-serif. Together these deliver a rich and striking contrast and resolution of both classic and contemporary design themes.
Traveller is the Melbourne based espresso bar of speciality coffee roasters and cafe operators Seven Seeds. Design agency The Company You Keep recently worked with Seven Seeds to develop a new visual identity solution for the Traveller that reflects an interior architecture of details such as ‘moulded plywood, vinyl and soft curves’ inspired by ‘the golden age of caravanning’, through period typography, signage shape, a simple illustrative mark and a single ink print treatment.
F. Whitlock & Sons is a New Zealand based producer of pickles and sauces with a heritage that dates back to 1877, a heritage that over the last century had disappeared from the packaging. Design studio Marx, working in collaboration with running with scissors, sort to bring back and celebrate this with a mix of copywriting wit and illustrative authenticity based around Fred Whitlock’s love of hunting, an approach taken to tap into the ‘dormant frontier huntsman and mischievous child within’, and establish a more contemporary and emotive brand character set within the context of a significant history.
Established by Goldsmiths graduate Holly James earlier this year, Feral Sphere is a UK-based fashion label that creates simple, colourful and comfortable clothing and accessories made from organic cotton using 100% renewable solar and wind energy. The label’s brand identity and packaging solution, created by Mind Design working in collaboration with illustrator Lenia Hauser, was “inspired by Japanese Shinto spirits and the ghost in the TV series ‘Lost’” and utilises what Mind describe as a ‘many logos and none solution’, a technical typographic detail, an earthy material choice and the contemporary economy of a bright green and black ink combination.