Illustration in Branding & Packaging Design — BP&O

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EAT by Fable, Singapore

Opinion by Richard Baird.

Logotype and print with blind emboss detail by Fable for EAT, the second installation of a two-year long series of exhibitions on Singapore's food culture

EAT is the second installation of a two-year long series of exhibitions that draw on the gastronomic memories of residents from Jurong, Singapore. Graphic design studio Fable worked to create the visual identity for EAT which included a variety of printed collateral. These appear to take their cues from menus and street food packaging, a contemporary gallery aesthetic and juxtaposes these alongside colourful character and food illustration.

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Kimski by Franklyn, United States

Opinion by Richard Baird.

Brand identity and signage by New York studio Franklyn for Chicago’s Korean Polish street food restaurant Kimski

Kimski is a Korean-Polish street food restaurant, created by Ed Marszewski and chef Won Kim, located in the Bridgeport area of Chicago. The restaurant has a distinctive interior of geometric wood panelling, bright yellow stools, utilitarian booth seating, wood panelled ceiling and concrete floor with a warehouse quality in its space, shape and box-like exterior. In contrast, Kimski’s brand identity, developed by New York graphic design studio Franklyn and informed by the mash-up of culture, is a full of illustrative flourish, colour and character. This runs across menus, coasters, business cards and t-shirts, and punctuates dark exterior as backlit signage.

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The True Honey Co. by Marx Design, New Zealand

Opinion by Richard Baird.

Brand identity and packaging by Marx Design for The True Honey Company, a New Zealand-based business specialising in mānuka honey

The True Honey Company (TTHC) dedicates itself to the production of mānuka honey, a monofloral variety produced in Australia and New Zealand from the nectar of the mānuka tree. It has a unique colour and texture, and a high level of Dietary Methyglyoxal, an organic compound with antibacterial and antiviral properties.

With a price range starting at 60.00AUD and rising to 230.00AUD per jar, and working in a market flooded with sub-standard honey and dishonest marketing, communicating the value of product and the commitment of TTHC to quality and ethical production through an impactful and engaging brand identity and packaging design was paramount. This task was given to Auckland-based graphic design studio and packaging specialists Marx Design who collaborated with Think Packaging and writer Kate Phillips.

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