Illustration in Branding & Packaging Design — BP&O

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Goldlink Magazine by Spy

Opinion by Richard Baird

New design by Spy for Goldsmiths' alumni magazine Goldlink

Goldsmiths’ biannual alumni magazine Goldlink has been redesigned by Spy, the design studio behind the university’s graphic identity. The magazine is distributed to over 50,000 former students and staff nationally and internationally, and in the redesign, needed to strengthen the relationship with its readership and reflect Goldsmiths’ position as a creative force with a rich research and academic legacy. Spy’s approach develops and employs the bold graphic language of the university, built around Commercial Type’s Druk and a preference for eye-catching blocks of colour set alongside or filtered into emotive images.

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Enter Arkitektur by Lundgren+Lindqvist

Opinion by Richard Baird

Logo and hand-bound notebooks designed by Lundgren+Lindqvist for Swedish architecture studio Lundgren+Lindqvist

Enter Arkitektur is a Swedish two-office architectural practice located in the cities of Jönköping and Gothenburg. It has a rich history that goes back to the 1950’s and a portfolio that moves between residential housing and commercial building projects.

In response to restructuring and expansion, the practice worked with Lundgren+Lindqvist to develop a graphic identity that would better represent their legacy, contemporary structures and forward outlook. This builds out the arrow of their original identity—maintaining some form of continuity—into a more distinctive and immediate architectural motif, pairing this with type, introducing a broader colour palette and creating a new online platform to showcase Enter Arkitektur’s work.

To mark the launch of their new graphic identity, Lundgren+Lindqvist developed a range of gifts. These included illustrative A5 postcards, gift wrap to coincide with Christmas, knitted scarves, silkscreened tote bags and hand-bound notebooks alongside more formal documents and assets such as brand guidelines, stationery set, business cards and website.

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Cult 20 Years, Event & Exhibition by Toko

Opinion by Richard Baird

Event and exhibition identity designed by Toko celebrating the 20 year anniversary of designer furniture retailer Cult

In 2017 Australian furniture retailer Cult celebrated its 20th anniversary. They marked this with an event and exhibition and worked with design studio Toko to develop a graphic identity to unify these and bring to light their extensive catalogue. Through a mix of bright illustrative silhouettes across invitations, packaging, postcards, flags and banners, the art direction of some Cult’s ranges, and an eye-catching bright red die cut cover, Toko play with a graphic immediacy and follow this up with layers of material and photographic detail.

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