Illustration in Branding & Packaging Design — BP&O

BPO


Talor&Jørgen Coffee by Bielke & Yang, Norway

Opinion by Richard Baird.

Packaging design by Olso-based Bielke & Yang for Norwegian coffee roastery and subscription service Talor & Jørgen

Talor&Jørgen is a Norwegian speciality coffee roastery and coffee subscription service that delivers small boxes of freshly roasted beans, sourced from across the globe, to subscribers based on their drinking habits rather than to a schedule. Product naming focuses on bringing to the forefront flavour notes rather than bean provenance, variety and preparation (although this is online and on pack) with the intention of making speciality coffee more accessible.

The range changes seasonally. This began with Apricot & Black Tea, Blackcurrant & Sugar Snap Pea and Elderflower & Butter, and continues this season with Lavender & Red Currant sourced from a cooperative in Kapsokisio, Kenya.

Talor&Jørgen’s packaging design, created by Oslo-based studio Bielke & Yang, expresses the accessible positioning of brand and the freshness of its coffee in the distinctive pairing of small robust structural choice that holds 250g and the tone and content of illustration drawn by Janne Iivonen.

Continue reading this article


January Moon by Perky Bros, United States

Opinion by Richard Baird

Branding and packaging for teething jewellery brand January Moon by Perky Bros

January Moon is a range of contemporary teething jewellery from American artist and designer Jenny Luckett, created in response to the birth of her son and in the discovery she could no longer wear her favourite pieces. The range intends to satisfy the stylistic sensitivities of modern mothers while also aiding their child’s development. The range is characterised by a variety of large soft forms of both natural material detail and bold contrasting colour. Drawing on these qualities and inspired by the phases of the moon and Matisse, graphic design studio Perky Bros created a visual identity for January Moon rich in pattern, colour and hand cut shapes. This finds a balance between modern art and craft, and what the studio describe as a child-like wonder, and links a variety of assets that included tags, packaging, stationery and business cards.

Continue reading this article


High Street Wine Co. by Conductor, United Kingdom

Opinion by Richard Baird

Brand identity by UK-based Conductor for High Street Wine Co, a wine bar and shop located in San Antonio's Pearl neighbourhood

High Street Wine Co. is a wine bar and shop located in the Pearl neighbourhood of San Antonio, Texas. UK-based graphic design studio Conductor, working closely with architects Dado Group, created a visual identity that expresses something of the cheerful personality of its hosts, the ambience and community of a busy bar and its distinctive interior design.

Drawing on the name for inspiration Conductor, through colour, type and pattern, find a balance between street markings and signage, and the material qualities and forms of Dado Group’s interior design. Collaborating with Tom Froese, Conductor layer these with an idiosyncratic character and community spirit through a variety of convivial illustrations. These run across menus, coasters and website.

Continue reading this article