BPO


High Street Wine Co. by Conductor, United Kingdom

Opinion by Richard Baird

Brand identity by UK-based Conductor for High Street Wine Co, a wine bar and shop located in San Antonio's Pearl neighbourhood

High Street Wine Co. is a wine bar and shop located in the Pearl neighbourhood of San Antonio, Texas. UK-based graphic design studio Conductor, working closely with architects Dado Group, created a visual identity that expresses something of the cheerful personality of its hosts, the ambience and community of a busy bar and its distinctive interior design.

Drawing on the name for inspiration Conductor, through colour, type and pattern, find a balance between street markings and signage, and the material qualities and forms of Dado Group’s interior design. Collaborating with Tom Froese, Conductor layer these with an idiosyncratic character and community spirit through a variety of convivial illustrations. These run across menus, coasters and website.

Continue reading this article


The Living Food by Francesc Moret Studio, Spain

Opinion by Richard Baird

Packaging design by Barcelona-based Francesc Moret Studio for vegan cheese range from The Living Food

The Living Food is a Barcelona-based grocery store and deli stocking organic and vegan foods. Francesc Moret Studio worked with the store to develop a packaging design for its range of nine vegan cheeses. Drawing on the brand’s established visual identity of silhouettes, the studio built a visual language with a bold graphic style, typographical detail, and a modern and distinctive colour palette, with the intention of conveying an honest and conscientious brand position and expressing the crafted quality and full flavour of the range.

Continue reading this article


Kosmopolis by Hey, Spain

Opinion by Richard Baird

Logotype by Hey for Barcelona literature festival Kosmopolis

Kosmopolis is a five day literature festival that takes place in Barcelona every two years, but also has a programme of ongoing events in between. The festival, since 2002, has been organized by the exhibition and arts centre Centre de Cultura Contemporània de Barcelona, and intends to promote literature in its many different forms. It does this through a series of talks and workshops. And by inviting professionals across a variety of fields; from poets, librarians and actors to comic-book artists, filmmakers and musicians, to discuss the key issues that concern the evolving nature of literature and present-day communications at large.

The centre recently worked with Spanish design studio Hey to create a visual identity for its 2017 event. Hey use colour to establish a continuity with previous events, but introduces a custom typeface that features characters informed by the digital, handwritten and painted word. This is complimented by a set of icons, and used to link programme guide, banners, signage and merchandise.

Continue reading this article