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M11 studio by Inhouse, New Zealand

Opinion by Richard Baird.

Brand identity for Auckland-based luxe salon M11 designed by Inhouse, New Zealand

M11 studio is a luxe salon, located in the heart of the fashion, shopping and entertainment district of Newmarket, Auckland, that references the refinery of a Tom Ford fashion boutique. It has a well-proportioned, spacious, linear and light filled interior of large mirrors, strip and spot lighting, white and black walls, gold fixtures, concrete surfaces and robust furniture developed by architects Young + Richards and designer Lauren Hare.

This mix of contemporary space and luxe service is expressed through the structure, colour and materiality of the salon’s brand identity, created by graphic design studio Inhouse, in the form and construction of the logo, the finish of printed collateral, the application of window graphics and the material of exterior signage.

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ECC Milano 2015 by Inhouse, New Zealand

Opinion by Richard Baird.

Graphic Design by Inhouse for ECC Milano 2015

ECC is a high quality lighting, furniture and product supplier for both the home and commercial markets. It represents a variety of brands, some of which include Jeremy Coal, Parri and Lumina, and has showrooms throughout Australia and New Zealand.

As part of its continued commitment to these brands, ECC attends Salone Internazionale del Mobile di Milano, an annual event that showcases the latest products and technologies from the industry. The ECC Milan Report is a distillation of this event and features the latest releases from design leaders such as Flos, Moooi, Minotti and Tom Dixon, alongside editorials and interviews. Auckland based graphic design studio Inhouse, who won Bronze at New Zealand’s Best Awards for their ECC 2014 Milan Report, worked with ECC again to create cover, spreads and layouts for their 2015 edition.

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John Reynolds’ Blutopia by Inhouse, New Zealand

Opinion by Richard Baird.

Graphic design by Inhouse for John Reynolds' Blutopia

John Reynolds is a New Zealand based contemporary artist, Arts Foundation Laureate, Sydney Biennale headliner and Walters Prize nominee. John began painting large abstract panels, however, has moved towards creating work with a typographic and structural foundation and has embraced smaller formats which has, amongst others, included postcards and stamps.

Blutopia is a full colour reproduction of John Reynolds’ Bluetopia series from 2014 which uses form, image, type and composition, bound by the theme of blue, to draw on association and make connections that are both visceral and intellectual. These connections are explored by Laurence Simmons as complimentary essays.

Blutopia is published by Six Point Press, is a collaboration with creative director Arch MacDonnell, and features cover and layouts by Aukland based graphic design studio Inhouse.

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The Bone Line designed by Inhouse

Opinion by Richard Baird.

Branding for The Bone Line designed by Inhouse

The Bone Line is a New Zealand winery with a name that references the K—T Boundary, a thin band that runs close to The Bone Line’s location in the Waipara Valley, and that marks the end of the Mesozoic Era and the extinction of the dinosaurs. Auckland based graphic design studio Inhouse worked with the winery to establish a distinctive packaging and identity treatment. Like many good wine label solutions, Inhouse have taken its cues from the provenance of the wine. While conventional, this approach benefits from a significant regional prehistory that ties in well with the themes of age and vintage, and is effectively visualised through a contrast of type reduction, the detailed texture of fossil photography and a black, white and copper colour palette.

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