Vocation Brewery by Robot Food, United Kingdom

Opinion by Richard Baird.

Vocation is a UK microbrewery, established and run by John Hickling, with a range of craft beers that have distinctive and punchy flavour profiles, and a visual identity, packaging design and naming convention created by Leeds-based studio Robot Food. This draws on the tropical, fruity, floral and hoppy characteristic of the range, and the brewery’s fearless, daring and renegade attitude.

This post was updated March 2017 to include Vocation’s latest release, a range of craft lagers that acknowledge the increasing interest in the subtle complexities of pilsner. Robot Food drop the detailed illustration and dark backgrounds in favour of a lighter and brighter approach with the intention of expressing the crisp and fresh qualities of these new varieties whilst working in an alternative take on the brewery’s renegade attitude.

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Stephenson Personal Care designed by Robot Food

Logo, brand identity and packaging designed by Robot Food for UK soap base specialist Stephenson Personal Care

Stephenson Personal Care is a fifth generation family business which has been making soap bases from top grade, renewable, ethically sourced ingredients since 1856, yet remain innovative and ambitious. Over this time Stephenson have built a broad customer base that includes multinationals, supermarkets and hobbyists. Stephenson recently worked with Leeds based design studio Robot Food to develop a new brand identity and flexible packaging treatment that would place their significant heritage and experience at the heart of communication, convey the concept of ‘creative chemistry’, support their international ambitions and would be sensitive to both their blue-chip and homecraft markets.

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