The Blue Mountains of New South Wales, Australia are not technically mountains at all. They are, rather, a complex labyrinth of dissected plateaus, gorges and valleys of sandstone, formed over 50 million years ago. So far, so deceptive. Fortunately, however, the Blue Mountains are most definitely blue. When the atmospheric temperature of the region rises, a superfine mist of fragrant...
It must be something of a dream project when an agency gets commissioned to work on those big-name cultural clients – museums, art galleries, orchestras, theatre companies, et al. You’d expect such projects to be a departure from the constraints and stakeholder-limitations of corporate clients; and perhaps a chance to be more creative than usual, thanks to the nature of...
Youth hostels aren’t exactly associated with luxury – nor great branding. For the most part, they’re deemed the cheap and cheerful option; a trip where home comforts are sacrificed for socially minded living, affordability, and a more adventurous sensibility than the average Travelodge. They’re the sorts of places where creaky bunk beds, shower queues, pillows so thin they’re barely more...
For a type-nerd (hello!) there are few things more seductive than a beautiful, beguiling letterform. But what makes such shapes even more siren-like is when they leap off the page and come to life, not just in motion, digitally; but in a physical environment. The branding for new private members club Curve Club, then, certainly ticks a lot of boxes...
If you’ve heard of Scott’s Cheap Flights, it’s more than likely through word of mouth – it’s the sort of thing shared by a helpful colleague or cousin when you discuss trying to make holiday plans, much like the sage advice to use a private browser when looking at flight prices. And from these fairly humble beginnings, the service –...
The competitive landscape for experiences has been significantly catalysed post-pandemic. Perhaps the sensory deprivation of stay-at-home orders created an intense need to make up for lost time, indulge in all manner of out-of-home activities and platform them. Times have changed. Old needs to feel new and fight on equal footing with what appears to be an endless stream of pop-up...
The skateboarding learning curve is really defined by the individual. There are lessons (passed down or shared online), but much of it is practice (and patience). Further, and perhaps more importantly, skateboarding is expressive, it’s fused with personal style. Timeless tricks are given an individual twist that keep it evolving and competitive. Iconic skateboarding brands have grown out of the...
Big C Charters is a premier charter service located in the San Francisco Bay Area, offering hands-on fishing trips and excursions. The company gets its name from Christian Cavanaugh, captain, founder and former professional basketball player. With a growing fanbase and fleet, Mucho was commissioned to create a new logo, colour palette and custom typeface for the brand, as well...
Design-savvy duo and father and son team Dylan and Frank worked alongside Gary Todd Architecture and interior design team INDYK Architects to develop Ebb, a contemporary boutique hotel located at the heart of Dunedin, a city on the South Island of New Zealand. Ebb is uniquely situated at the edge of the reclaimed Otago Harbour–a place where Polynesian travellers would...
Shakespeare In The Park is an annual event and duo of free performances presented by New York’s The Public that takes place at the Delacorte Theater in Central Park in May and June. 2019 saw performances of Much Ado About Nothing and Coriolanus under the theme “Rumours and Rebels”. The event was promoted through a city-wide campaign developed by Pentagram’s...
Rimowa is a Cologne-based manufacturer of luxury luggage. It has a significant history, beginning in 1898 as a travel and leather goods maker known for its innovative approach, and growing to become an international brand with a line of polycarbonate and aluminium products with a distincive ribbed relief. Commission worked with Chief Executive Alexandre Arnault and Chief Brand Officer Hector Muelas to create...
Assembly is a new hotel from Criterion Capital located on London’s Charing Cross Road. It throws out expensive amenities to instead focus on delivering fun yet sophisticated rooms in a central location. These rooms are aimed at experience-hungry young travellers and competitively priced with interiors inspired by London fashion icons and furnished with best in class beds, showers, sound-proofing and wi-fi. Brand...