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Spirit designed by Studio Beige

 Logo for vegetarian restaurant Spirit designed by Studio Beige

Spirit is a restaurant located on Rotterdam’s Mariniersweg street that sells fresh, organic and vegetarian foods throughout the day. The restaurant’s visual identity, designed by Studio Beige, neatly juxtaposes the formality and geometric qualities of an uppercase Brandon Grotesque typographical choice with traditional underlines, alongside finer, organic and hand rendered illustrative detail executed across a colour palette and uncoated substrate selection, that like the illustrations, add a crafted sensibility. This is cut through by the professionalism and good quality associated with the kitchen whites of a chef but tempered slightly by a conversational tone of voice. It is a smart contrast that delivers a sense of high quality and creativity to a growing but still niche sector often perceived as bland but wholesome.

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Ogopogo designed by Bunch

Packaging, logo and paper craft for Croatian boxed experience Ogopogo designed by Bunch

Ogopogo is a start-up that is introducing the boxed experience concept to the Croatian market. Their new brand identity, which include logo, print, packaging and website design developed by Bunch, juxtaposes the corporate formality and geometric consistency of a simple sans serif logo-type with the bespoke, crafted and playful qualities of bright folded paper photography.

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Fin Collective designed by DIA

Logo designed by DIA for custom surfboard maker Fin Collective

New York-based studio DIA have developed the brand identity for Fin Collective, a new custom surfboard business from Rick Malwitz, a craftsman who began producing boards in 2004 from a ‘dusty basement in landlocked Philadelphia’. DIA’s solution establishes a minimal but professional platform which avoids the over-enthusiastic, excessive energy and sharp design cues typically associated with the industry, in favour of a restraint and consistency that conveys high quality, craft and Rick’s close personal relationship with the sport, through an abstract logo-mark, uppercase logotype, personal photography and broadly-spaced lowercase typography.

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