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Hotel Daniel designed by Moodley

Logo designed by Moodley for Vienna and Graz based luxury hotel Daniel

Daniel is a hotel located in the Austrian cities of Vienna and Graz with a smart, urban, luxury proposition and a history dating back to 1886. Daniel’s visual identity, designed by brand specialist Moodley, reflects the contemporary simplicity, high quality, personal service and heritage of the brand through a stamp based logo-mark, plenty of white space and subtle texture.

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Spritmuseum by Stockholm Design Lab

Logo designed by Stockholm Design Lab for spirit themed art gallery, museum, tasting room and bar Spritmuseum

Spritmuseum (formerly Vin & Sprithistoriska Museet) is a Stockholm based art gallery, museum, tasting room, meeting-place, bar, restaurant and open-air café with a unique spirit theme. Its new identity, developed by multidisciplinary design agency Stockholm Design Lab, is based around a bold word-mark constructed from a typeface now synonymous with the Absolut brand (and Swedish design) and pairs it with a simple but iconic four stroke glass illustration that neatly draws its reference from the external structure of the museum. This simplicity is reflected through a set of collateral that juxtaposes heavy headlines, underlines and small body copy that has a subtle art-house/editorial quality that looks clean and modernistic. This formality is given a light-hearted twist with a animation that alters the focus of the logo-type capturing the intoxicating theme of the venue.

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Vibo designed by Saffron

Logo designed by Saffron for Spanish high street travel agent Vibo

Towards the end of 2011, Spanish high street travel agent Vibo (formally Viajes Iberia) began to roll out its new visual identity developed by international design consultancy Saffron as part of a new strategy to differentiate itself from an increasingly generic market place. Following this rebrand, Saffron has published some of the signage and printed collaterals that make up the visual identity system (alongside a new logo-type) that offers an imaginative alternative to conventional destination photography.

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