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Spritmuseum by Stockholm Design Lab

Logo designed by Stockholm Design Lab for spirit themed art gallery, museum, tasting room and bar Spritmuseum

Spritmuseum (formerly Vin & Sprithistoriska Museet) is a Stockholm based art gallery, museum, tasting room, meeting-place, bar, restaurant and open-air café with a unique spirit theme. Its new identity, developed by multidisciplinary design agency Stockholm Design Lab, is based around a bold word-mark constructed from a typeface now synonymous with the Absolut brand (and Swedish design) and pairs it with a simple but iconic four stroke glass illustration that neatly draws its reference from the external structure of the museum. This simplicity is reflected through a set of collateral that juxtaposes heavy headlines, underlines and small body copy that has a subtle art-house/editorial quality that looks clean and modernistic. This formality is given a light-hearted twist with a animation that alters the focus of the logo-type capturing the intoxicating theme of the venue.

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Vibo designed by Saffron

Logo designed by Saffron for Spanish high street travel agent Vibo

Towards the end of 2011, Spanish high street travel agent Vibo (formally Viajes Iberia) began to roll out its new visual identity developed by international design consultancy Saffron as part of a new strategy to differentiate itself from an increasingly generic market place. Following this rebrand, Saffron has published some of the signage and printed collaterals that make up the visual identity system (alongside a new logo-type) that offers an imaginative alternative to conventional destination photography.

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Clifton Arms designed by Wash

Logo, menus and stationery with copper spot and foil print treatments and emboss detail designed by Wash for the Clifton Arms Hotel.

Clifton Arms is a hotel, restaurant, bar and brasserie situated within a grade two listed building at the heart of the UK seaside town of Lytham. The hotel has a rich heritage dating back to 1794 which includes a location change from Clifton Street to West Beach in 1840 and the reception of high profile guests such as Winston Churchill and The Beatles. Following a recent renovation, Preston based creative agency Wash, drawing inspiration from the hotel’s past, developed a new visual identity that includes a revised coat of arms, weighty slab serif logo-type and a warm copper colour palette.

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