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A-TO-B by Stockholm Design Lab, Sweden

Opinion by Richard Baird.

Brand Identity, print and signage for Scandinavian retailer and bag specialist A-TO-B by Stockholm Design Lab

A-TO-B is a retail destination dedicated to all things travel. It curates and sells smart practical products for the modern traveller, complimented by insight and advice. Whether it be an around the world trip or the daily commute, a preference for small private labels or well-known bag brands, A-TO-B has it covered.

Venue Retail Group—owners of A-TO-B and over 150 shoe, bag and accessory stores throughout Denmark, Finland, Iceland, Norway and Sweden—approached Stockholm Design Lab to work on naming, strategy and brand identity, and to develop a new and refreshing retail experience.

Although this project went out towards the end of last year, Stockholm Design Lab have kindly been in touch with new images. These document the extent of the project, include shots of product cards, packaging and posters, and take a better look at the adaptable system that links these.

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Grand Ferdinand by Moodley, Austria

Opinion by Richard Baird.

Branding for Vienna's Grand Ferdinand hotel by Austrian graphic design studio Moodley

Grand Ferdinand is hotelier Florian Weitzer’s fifth hotel. It features a distinctive interior of green leather upholstery and Lobmeyr chandeliers, rooms with ornate and functional furnishings, and a restaurant that is said to serve the best French champagne and the grandest Viennese cuisine, all set within a landmark building located on Vienna’s Ringstraße.

Grand Ferdinand has a philosophy that celebrates the past whilst moving forward. This meeting of tradition and modernity, whilst running throughout the hotel’s interior design and underpinning service practice, also informs its brand identity, created by Austrian graphic design studio Moodley. This encompassed stationery, signage and website design, as well as a variety of printed assets that included menus, posters and postcards.

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Tenderloin Museum by Mucho, United States

Opinion by Richard Baird.

Brand identity, t-shirts and tote bags for Tenderloin Museum by graphic design studio Mucho

The Tenderloin Museum tells the story of, and celebrates, the people and rich history of the Tenderloin district, a 31 block region of San Francisco. The museum’s permanent exhibition covers the area’s rebuilding, from 1906, following the great earthquake, until the present, and captures its diversity. It is a neighbourhood that has been filled with, what Mucho, the graphic design studio behind the museum’s visual identity describe rather romantically as, immigrants and iconoclasts, artists and activists, sinners and saints. It is a place known for “girls, gambling and graft” but equally for its cultural icons, these have included the Grateful Dead, Miles Davis and Dashiell Hammett.

Mucho were responsible for creating the museum’s brand identity, signage and merchandise, which extended to t-shirts, coasters, cups, mugs, maps and posters.

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