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Tenderloin Museum by Mucho, United States

Opinion by Richard Baird.

Brand identity, t-shirts and tote bags for Tenderloin Museum by graphic design studio Mucho

The Tenderloin Museum tells the story of, and celebrates, the people and rich history of the Tenderloin district, a 31 block region of San Francisco. The museum’s permanent exhibition covers the area’s rebuilding, from 1906, following the great earthquake, until the present, and captures its diversity. It is a neighbourhood that has been filled with, what Mucho, the graphic design studio behind the museum’s visual identity describe rather romantically as, immigrants and iconoclasts, artists and activists, sinners and saints. It is a place known for “girls, gambling and graft” but equally for its cultural icons, these have included the Grateful Dead, Miles Davis and Dashiell Hammett.

Mucho were responsible for creating the museum’s brand identity, signage and merchandise, which extended to t-shirts, coasters, cups, mugs, maps, tote bags and posters.

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Johnny Roxburgh by Bunch, United Kingdom

Opinion by Richard Baird.

Brand identity and business card for UK party architect Johnny Roxburgh by graphic design studio Bunch

Johnny Roxburgh is an entertainer and party designer working with the rich and famous nationally and internationally. He has over thirty years of experience and has held a royal warrant for the last nine. In the words of The Scotsman, Johnny is capable of turning the whims and fancies of the world’s wealthiest one percent into glittering realities. These have included, but are certainly not limited to, society weddings, balls and film premieres.

No matter how glamorous and glittering these parties may be, his brand identity, created by graphic design studio Bunch, and reaching across cloakroom and luggage tickets, is one of surprising restraint, small typographical flourish and usefulness, but also one with light-hearted and humorous potential.

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Urbanna by Forma & Co, Spain

Opinion by Richard Baird.

Postcards with coloured paper and original copy detail by Forma & Co for Barcelona tourist business Urbanna

Urbanna is a small Spanish tourist business, led by Anna Permanyer Jordi, that provides experienced guides who can speak Spanish, Catalan, German, French and English, to those visiting the city of Barcelona. Design studio Forma & Co worked with Urbanna to develop a visual identity solution that, rather than rely on ubiquitous images of the city, favours a convivial colour palette of dyed paper, the typographical flourishes of Domaine and a copywriting component that draws on some of the familiar and unfamiliar culture and history of the city. The project also included post cards and business cards.

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