Simone Handbag Museum is dedicated to the history of handbags with ‘international significance’ and provides its visitors with a curated, contemporary and historical collection to explore over two floors at the centre of the South Korean city of Seoul. London based Charlie Smith Design were recently commissioned to develop a brand identity for the museum that would resonate with and unite its diverse collection across exhibition graphics, gallery guide, merchandise, posters, book, website, newsletters and temporary exhibition promotional material.
The Franklin Boutique Hotel provides seven room accommodation at the heart of the city of Adelaide. Rooms feature interior detail such as white tiles, exposed utilities, chipboard panels, high quality finishes and original artwork from local artists, as well as modern conveniences that include en suite bathrooms, Nespresso machine, ipod dock radios, refrigerators and irons. Following a successful reinvention of the attached pub, the owners addressed the accommodation above by hiring Adelaide based design studio Band to develop a new brand identity, which included logotype and printed collateral, that would reflect the urban edge of the hotel.