U2 is a cyclist-friendly retail and hospitality destination, located in the Japanese city of Onomichi, made up of shops, bakeries, restaurants and hotels. Design studio UMA were recently commissioned to develop a visual identity for U2’s Hotel Cycle as part of a larger brand identity project that covered a variety of spaces, packaging and signage within the complex.
UMA’S brand identity solution for the hotel appropriately complements an interior juxtaposition of contemporary utility (exposed concrete and steel) alongside traditional warmth (wood panelling, classic lamps and low lighting) with a functional sans-serif typeface, a logotype set across a curved baseline, reductionist iconography and the quality of what looks like a brushed bronze material choice.
Mendeli Street is a city-beach hotel, designed by BK Architects, that celebrates the modern spirit of Tel-Aviv. Design studio Koniak developed a brand identity for the hotel, which included a logotype, stationery set, key cards, door-hangers and website, that reflect its contemporary qualities and the bright sunny climate of its location.