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Harridge Group designed by Igloo

Logo design and stationery design by Igloo for corporate travel company Harridge Group

Harridge, formerly Ealing Travel Services, is a corporate travel group made up of Harridge Business Travel, Harridge Luxury and Harridge Events. London-based design studio Igloo were recently commissioned to design the group’s visual identity and brand architecture which would reference its “significant history and experience”. Their design solution, a combination of serif detail, sans-serif characters and a modern colour palette and pattern set, drawing on what Igloo describe as upper-class English culture, mixes a sense of heritage with corporate quality in a clear and concise way.

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Antler designed by Mammal

Antler visual identity and swing tags designed by Mammal

Antler is a British luggage brand and manufacturer that creates stylish, practical, lightweight and sturdy travel solutions “full of design and innovation” drawn from over a 100 years of experience within the industry. Mammal, the design agency behind the brand’s new visual identity, describe Antler, prior to the rebrand, as ‘stagnant’, appearing tired and old-fashioned while its competitors were “surging ahead with growth, innovation, brand awareness and credibility.”

Mammal developed a new visual identity solution for Antler that juxtaposes the old characters of a new logotype with contemporary campaign photography by Matthew Shave and a sans-serif headlines, that brings it up to date without disregarding its significant history.

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Club at South Place Hotel designed by This Is Colt

Print with a mix of coloured uncoated papers with die cut and holographic foil detail for South Place Hotel's private members club designed by This Is Colt

Club is an exclusive private members area hidden from the public within London’s South Place Hotel. Its visual identity, developed by This Is Colt and designed to establish a connection with the parent brand but with “a personality of its own”, is built around a logotype constructed from the same contemporary, condensed sans-serif characters of the hotel’s identity but is paired with a morse code underline detail and executed as a holographic foil print treatment across a variety of coloured papers.

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