Opinion by Richard Baird
Maldini Studios is a Stockholm-based interior design and carpentry studio made up of project manager and carpenter Rasmus Moberg, interior designer Elina Johansson and carpenter Theo Klyvar. The studio’s work often uses precise lines and geometric forms to elevate the irregular detail and texture of natural materials. There are moments of utilitarian and ornamental juxtaposition, times at which this feels subtle and transitional, others where it is more severe and abrupt. Much of the studio’s work displays a contextual sensitivity, either in its continuity with or intentional opposition to space.
Drawing on the forms, materials and woodworking craft of the studio, as well as its understanding of object and space Jens Nilsson, former Design Director at Snask, built an identity that explores the intersection of the functional and the sculptural, material pleasure and communicative intention. This is done through the distinctive typographical forms of a custom typeface, a material variety, and by employing letterpress as a bridge between the two. Graphic identity runs across website and a variety of printed assets, these include stationery and business cards, branded items such as tote bags and scarves, as well as signage.
Selected by Richard Baird.
A round-up of some of the best logo, brand identity and packaging design projects from across the United Kingdom, reviewed and published on BP&O. Featured studios include Zak Group, Bibliothèque and Spy, and cover a variety of clients working within a plethora of industries. This collection encompasses simple logo and stationery work, broader brand identity programmes and a variety of packaging projects.