BPO


Verso Architecture+Interiors by Studio South, New Zealand

Opinion by Richard Baird.

Brand identity by Studio South for Auckland-based architecture and interior business Verso

Verso is a small Auckland-based architecture and interiors business working within the residential and commercial sectors. Drawing on the oppositional nature of name and using a mix of simple typographical form, high-quality materials and print finish Studio South developed a new visual identity for Verso that is described as being both sophisticated and playful, whilst effectively working in some universal architectural principles. This links a variety of printed assets that included stationery, business cards, notepad and signage, with website soon to launch.

Continue reading this article


Emma Magnusson Arkitektur by Lundgren+Lindqvist, Sweden

Opinion by Richard Baird.

Brand identity, business cards and bespoke stationery boxes for Emma Magnusson Arkitektur by Lundgren+Lindqvist, Sweden

Emma Magnusson is an architect working from the Swedish city of Gothenburg primarily on private commissions and occasionally with larger corporate clients. These have included Benify and Warner Music. Scandinavian graphic design studio Lundgren+Lindqvist recently worked with Emma to craft a new visual identity. Drawing on some architectural staples such as space and materiality, and working in the systematic and the playful, Lundgren+Lindqvist’s identity work for Emma intends to visually articulate the personable but professional approach she takes to her work. The project included monogram and stationery design, business cards, bespoke stationery boxes and website.

Continue reading this article


Hatch Cold Brew Coffee by Tung, Canada

Opinion by Richard Baird.

Hatch Cold Brew Coffee brand identity, illustration and packaging by Toronto based graphic design studio Tung

Toronto-based Hatch is a coffee roaster producing ready-to-drink cold brew coffee from high quality natural ingredients using a craft-oriented twice-filtered manufacturing process and a unique bottling technology to seal in fresh flavour. Hatch intends to bring cold brew coffee from a niche but growing market into the mainstream and worked with Canadian graphic design studio Tung to help them achieve this through brand identity and packaging.

Continue reading this article