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Sydney Design Festival by Re

Opinion by Richard Baird

Graphic identity design by Re for the Sydney Design Festival

Sydney Design Festival has been running for 20 years, making it one of the oldest design festivals in the world. It provides its visitors with an opportunity to understand design practice in all its forms, to bring to light problem, process and response, and to foster a closer connection with the designers and businesses helping to shape our collective futures. With a change in dates, moving the festival from September to March, placing amongst a busy cultural calendar, the festival worked with Re to develop a graphic identity that would allow it to stand out and announce its new Autumn arrival across a variety of digital and printed communications. These included a responsive website, event programs, flags, posters, flyers, invitations and environmental graphics.

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Mitsulift Elevators by Base Design

Opinion by Richard Baird

Graphic identity by Base Design for elevator specialist Mitsulift

As the built environment expands, as it seeks new places to fill and accommodate a growing populace, time spent in and our reliance on modern conveyance systems develop in tandem. Reliability is central to this experience. Mitsulift is an elevator specialist tackling this need, balancing what is described as a Japanese technical expertise with exceptional Middle-Eastern service. Its graphic identity, however, failed to communicate this. Base Design worked with Mitsulift to bring this up to date, to better reflect the ambitions of the company, its insight and support, to move it from a product-vendor to a service-driven company. Base built an identity that maintains something of a utility yet manages to establish a distinct visual and verbal expression of connections. This links a variety of printed and digital assets. These included brochures, stationery, business cards and supergraphics, as well as website and mobile app.

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Center for the Study of Political Graphics by Blok

Opinion by Richard Baird.

Visual identity and poster design by Canadian studio Blok for The Center for the Study of Political Graphics

The Center for the Study of Political Graphics (CSPG) explores the enduring power and immediacy of the political poster in the fight against inequality, their capacity to acknowledge and bring to light the injustices and atrocities of the world, and through their archival, keep alive the stories, voices and controversies that they have come to represent.

CSPG worked with Canadian studio Blok to develop a graphic identity that would honour the role the centre serves as a chronicler and catalyst, reflect its position as a participant in the fight for human rights, leave space to frame and connect the graphic and bring to light the diversity of their political poster archive.

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